What Google Says About Your Business
Do you know what kind of results come back when someone searches for your company on the Web? Or one of your employees? Modern social networking websites make it easy for anyone to post content on the Web and as it becomes a more prominent part of everyday life, you need to be increasingly aware of the how your employees are representing themselves and your company on the Web.
On the Outside
Your employees are your company’s most powerful representatives, and their online content can be a double-edged sword for your company’s image.
If an employee builds a sense of responsibility and respect in their area of expertise by contributing worthwhile content to the Web, it can do wonders to support the company image. In fact, many companies are implementing formal programs to support positive participation in online communities.
However it’s a lack of responsibility that can also harm a company’s image.
On the Inside
The Web has become a place of careless gossip and libel. Cases are popping up all over the country involving people posting content without consent and individuals suffering from discrimination based on another’s inappropriate actions.
And when that next online savvy generation enters the workforce, businesses and human resource professionals need to be armed with the knowledge and tools to protect their company and its employees.
However personal online content can also be useful when working to support and nurture the productivity of an employee. Things like Facebook and MySpace can provide a unique perspective into someone’s life. By following their online presence, you may be able to discover why someone is struggling at work and gain insight on ways to help.
Bottom line—businesses need to heighten awareness of what their employees are doing online that could affect the company’s image. Here are some tools that can help:
spock.com
Search on a person’s name to compile search engine and social networking results.
google.com/alerts
Provides updates on changes to your company’s search engine results.
technorati.com
Stay on top of posts related to your company.
identifight.org
Search user accounts registered with major websites by email address.
On the Outside
Your employees are your company’s most powerful representatives, and their online content can be a double-edged sword for your company’s image.
If an employee builds a sense of responsibility and respect in their area of expertise by contributing worthwhile content to the Web, it can do wonders to support the company image. In fact, many companies are implementing formal programs to support positive participation in online communities.
However it’s a lack of responsibility that can also harm a company’s image.
On the Inside
The Web has become a place of careless gossip and libel. Cases are popping up all over the country involving people posting content without consent and individuals suffering from discrimination based on another’s inappropriate actions.
And when that next online savvy generation enters the workforce, businesses and human resource professionals need to be armed with the knowledge and tools to protect their company and its employees.
However personal online content can also be useful when working to support and nurture the productivity of an employee. Things like Facebook and MySpace can provide a unique perspective into someone’s life. By following their online presence, you may be able to discover why someone is struggling at work and gain insight on ways to help.
Bottom line—businesses need to heighten awareness of what their employees are doing online that could affect the company’s image. Here are some tools that can help:
spock.com
Search on a person’s name to compile search engine and social networking results.
google.com/alerts
Provides updates on changes to your company’s search engine results.
technorati.com
Stay on top of posts related to your company.
identifight.org
Search user accounts registered with major websites by email address.
