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Does a Website's Visual Design REALLY Matter
The entire world can learn about you through your website, but they can learn about your competitors that way, as well. Do you know if they're all stopping to look at your site, or are they simply skipping by to instead study your competitor? When a visitor can move on to a competing site with two clicks - the back button and the next link on Google - your website needs to grab visitors in seconds. Have you ever looked for a company online, visiting site after site? You leave most of them almost immediately, simply because they took too long to download or didn't have the look of...
Rated 3 of 5
Technology That Can Ease Staffing Issues
Let's pretend that a key member of your team just resigned, you've had two positions opened for months without any serious candidates and your phone is ringing off the hook with new work. You wonder - is there technology out there that could help in times like this. When you are working...
The Millennial Generation and the Web
Let's say you've just been challenged to communicate with an online audience between 16 and 25 years old. You know that this age group uses a number of social networking tools. What you don't know is if you should be using them, too, and if so, how? When designing for a web audience,...
Trends in eMarketing
For those of you who attended my presentation (and those of you who did not and wish they did) I thought the following article from McKinsey was interesting. http://www.mckinseyquarterly.com/article_abstract.aspx?ar=2048&l2=16&l3=16&srid=17
Is Your Website a Dead End?
Every morning I stop by a coffee shop to get my favorite tea. I have to drive through a newer shopping center in the suburbs to get there. Before the shopping center was constructed, engineers considered traffic flow and planned how the streets would be laid out. From a bird's eye view, I am...
Should You Buy or Build Web Software
Think of web software projects like building a house or if it is a large project think of an apartment complex. Consider features you need verses want; build custom, buy prefab or out of the box; phased approach or all at once...these are just some of the questions you need to answer before...
Rated 3 of 5
Are You the Favorite Website?
As children discover the world they start claiming pieces of it for themselves. I think my children's first word was "mine". As children grow older and build a place for themselves in the world, they start identifying their brands and become loyal followers (at least until the next...
Don't Flash Your E-mail
So you have a fantastic idea for an e-mail campaign, you are going to send your clients and prospects an animation that will jump out, entertain and wow them as they view their e-mail. Good idea? No, the technology just does not support it. E-mail environments are unruly and are not...
Technology Trends to Drive Marketing Budgets
As I develop marketing strategies with my clients I find that one of the most difficult question they struggle with is new ways to build ongoing relationships with their clients. A great example of a company that built a dialog with their customers is Crayola Crayons. They presented 14,000...
Rated 4 of 5
