Are We Sheep and Where Do We Want to Be in the Herd?
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The Internet MUST BE a prime component in your strategy to use technology and we have all heard about things like SEO (Search Engine Optimization) and SEA (Search Engine Advertising). Since the Internet became privatized the search engines are now one of the key Shepard's of our technological futures. The Internet is expanding like our galaxy and before long the roll out of Internet 2; 3 & 4... will soon be upon us. These new platforms will dramatically change/increase the applications & usage of the Internet as a primary tool and again dramatically change how we do business...where will you be in that herd?
By just having a web site today and not keeping up with some level of SEO, you are already in the back of the herd & the herd is getting bigger. Updating your web site to be more "search engine friendly" is a process that must be started ASAP. Helping the search engine spider robots find your web site is critical and it doesn't have to cost a fortune. Changes in layout, text, graphics, meta tags & phrases are just a few places to start.
In many cases, by just making your web site more "search engine friendly" with simple modifications/changes, you can have a great impact on people's ability to find you on the net - which is increasing by 60%-70% a year.
In some cases, depending on what your web site was/is designed in, a new updated "search engine friendly" site would be the best ROI.
Doing nothing about the SEO of your web site is already impacting you negatively and it will only get worse. I strongly recommend reviewing your web site to be more "search engine friendly" ASAP, but that depends on where you want to be in the herd!
