Search Engine Marketing Resources for the Small Business
We all know small and growing companies require their team members to wear many hats. The individual in charge of overall business strategic direction is often the same person answering the phone. Marketing your business is just one of many items on the daily (ever growing) to-do list. Not only that but Marketing itself has many subsegments, everything from your business card design to brochure-wear to conference/trade shows to your website can be considered in the "marketing" bucket. Try breaking down the website marketing items and you'll see how easy it is to expand that "to-do" list - website design, development, email marketing, search engine optimization - are all items likely displaying high on the list.
So how does a multi-tasking emerging business owner/employee decide where to start with the SEO process? Here are a couple of good resources full of quick tidbits on how to set the foundation for your website SEO:
Search Engine Guide - A Small Business Guide to Website Promotion and Increased Search Engine Traffic
http://www.searchengineguide.com/
Small Business SEM - Because not everyone can throw thousands of dollars at the "How do we market ourselves online" question
http://www.smallbusinesssem.com/
Bruce Clay - Search Engine Optimization and Internet Marketing Information
http://www.bruceclay.com/blog/
Just three resources to start with, don't want to overwhelm you with SEO-related reading. But if you're looking for more, all of these blogs/websites link to and reference tons of other great SEO resources.
