McDoggie Bone

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I had just such an experience this weekend.

I was at a drive-thru at a local McDonalds getting a cup of coffee as I often do.  If I'm running errands close to home, many times I will take my 9-month old Golden Retriever puppy - Cooper - along for the ride.  He loves the short trips and behaves himself pretty well in the car.

After placing my order, I pulled up to the first window to pay for my coffee.  I was greeted by a happy young lady who saw Cooper's nose poking out of the back window and asked if it was okay to give my dog a biscuit.  I said, "sure" and the girl reached beneath the counter and produced a little treat for my dog.

How great is that?  McDonald's isn't in the business of catering to dogs or pets, and yet someone had the foresight to invest in a $3 box of dog treats that would delight pet owners as much as the pets themselves.  

Don't look at your business only in terms of "what you do" think of what you CAN do to create the most memorable experience possible for your customers.  Ultimately, exceptional customer service is about standing out from the crowd, and surprisingly, if you sell hamburgers the way to do that just might be through a dog biscuit.