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How to Get a Prospect Part 2
One excellent method is the use of anonymous surveys . Information gathered with anonymous surveys is most likely to be accurate. On the other hand many customers won't respond to such surveys. For that reason at another time you may need to survey your customers with identity attached by mail or phone and even offer some gift as an incentive for response . The problem with such surveys is that people will lie. You can improve the accuracy of your data by crossing your anonymous survey results with your identified respondent survey results. Commonalities verified by both types of...
How to Get a Prospect's Information --- Part 1 of 2
In this Marketing Strategy I want to discuss the importance of being able to properly define and target your ideal prospect by using readily available demographic information. If you have that information you have the power to very efficiently selecting new groups of targeted prospects. For...
