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When and How to Create a Social Media Campaign
Before creating a social media campaign, consider your objectives. Do you want to improve brand recognition by engaging your target market? Are you launching a new product and want to use the Internet as an awareness-building channel? Do you want your employees to interact with one another or do you want to invite customers’ feedback? Social media efforts are broad-reaching and an increasingly popular trend in product, service and brand marketing. A well thought out social media plan can address many of your marketing objectives at once. For instance, a Facebook group or...
Social Networking Sites Provide a New Way to Connect
Social networking sites are providing an affordable option to reach customers and niche groups without having a large advertising budget. Social networking encompasses Web sites that have gotten plenty of attention in the last year, including the popular MySpace, Facebook and LinkedIn networks....
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Get Connected On-Line: A Guide to Understanding Social Media Outlets
If you have watched a video on YouTube, used a social network to catch up with old friends, followed a blog or used a wiki, you have used social media. Social media involves one central theme–user-generated content. As opposed to traditional media such as television or radio, anyone...
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How the web became Web 2.0
Marketers use the term "Web 2.0." to describe the Internet of today. Web 2.0 refers to interactive features of the Internet that connect people and allow them to share common interests and content. A major component of Web 2.0 is social media, which is the focus of my discussion....
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