Files
Shop local at ibuyneo.com
Snag Talent with Your Website
Do you have job openings? If so, do your job descriptions sell the position? Does it include indicators of your company's vision, mission, values and culture? Is there a contact person for applications? And does it state the location of the position? The bottom line--your Web site is often a candidate's first exposure to your company. So, to recruit top talent, you need to make it memorable. Sell your company like you're selling to a potential customer. Highlight the features that make your company a great place to work, and what is involved in the application...
Shopping for E-mails
E-marketing is fast becoming one of the most effective, low-cost marketing vehicles of choice. But how do you find those e-mail addresses to expand your efforts? The answer is tricky. More and more list vendors are working to add e-mail lists to their service offerings. Vendors like infoUSA.com,...
5 Tips for Looking Big with Virtual Meetings
As gas prices continue to stay high and we all continue to be squeezed for time, I encourage you to think about alternative ways to attend meetings. The web has leveled the playing field for small businesses. It has positively impacted everything from company image to perception of company...
Where to dig for gold....Or that golden new customer
Where to dig for gold? Consider this...For the last year, your friend Mike stopped by your house and buried some gold in your backyard. Sometimes Mike buried little chunks of gold and sometimes he buried large gold bars. The one trick was that Mike didn't tell you where in the backyard the...
Rated 1 of 5
Things to improve on your website
Step back and make an honest evaluation of your web site. Most sites that were designed four or five years ago are long overdue for a design overhaul. Here are the things that most sites can improve upon: Graphic design - Sites designed four or five years ago look like a kitchen that was last...
Rated 4 of 5
Keeping your Customer Data Clean -- Tips for Updating
Maintaining data integrity requires a process where all people within the organization consistently and regularly enter updated information on customers. This can be an automated process or a manual process. The important point is that it needs to be well communicated that data integrity is...
Launching an email marketing program with no list of emails
You are sitting around a conference table discussing new ways to communicate with customers and prospects. Everyone gets excited over an idea. We are going to directly communicate with our customers and prospects. We need a personal approach to marketing. We want to direct our message to...
Rated 2 of 5
