14 Tips to make sure that your advertising copy works! Steps 4-6
Here are the next three
Last week I gave you the first three tips here are the #4-6.
Number four; Use testimonials in all of your copy(ads). It is always far better to have someone else singing your praises, even if you are ten times more eloquent. If you are not using testimonials in all of your copy and ads you should start right now. Just doing this alone will improve your response rate tremendously. If you don't have testimonials develop a way to get them. Most people have clients/patients that are raving fans, all you have to do is get them to put it in writing.
Number five; Tell your prospect what you want them to do! Many ads are written or sales letter sent out with out even a way for the prospect to take advantage of your product and/or service. You must tell the prospect what you want them to do. Call our number now to make an appointment. Fax in the order form. Go to our website and click on xxx to buy our product. Make it very clear and repeat what you want them to do at least twice.
Number six; Give it as easy for your prospects to respond as possible. Call our toll free number. Fax our toll free number. If you want them to return something to you via snail mail provide them with a return address envelope. One of the best ways to make it easy for your prospects to respond is to give them several ways to do so. Such via phone or fax or email, some people may not have access to one way or are not comfortable with using a computer.
Now you have them. The second three of fourteen tips to make sure your advertising works. As you probably guessed, next week I'll reveal #7-9.
If you would like to learn more you can go to www.greatresultsmarketing.com or www.freegiftfrom.com/dancricks
Dan Cricks
Results Marketing, LLC
Dan is a marketing & business consultant to many different professionals and types businesses. He currently has clients from all over North America and Australia. Dan speaks to many different groups locally and nationally, including business groups such as Chamber's of Commerce and different associations. Dan also will sometimes do marketing seminars for these same groups. For more information contact Dan's assistant Alicia at 937-430-5651
