14 Tips to make sure that your advertising copy works! Steps 1-3
Here are the first three
Number one; Translate features into benefits. Don't just give information and assume that the reader will interpret. Example, front wheel-drive is a product feature on an automobile. In advertising that car it would be a great mistake just to say that and assume that the reader knows why front wheel drive is a desirable feature. The advertising has to go on to explain the benefits of front wheel drive-safety, improved cornering, improved braking, better mileage and so on.
Number two; Write from the ‘you' perspective not the ‘I' we perspective. Say, "You will benefit greatly from the extraordinary durability." Don't say, "We build the most durable."
Number three; Communicate creditability. Creditability can be demonstrated with length of time in business, the size of your company, the number of customers served, testimonials from satisfied customers, your membership and influential associations, guarantees and warranties and all of these things combined.
Now you have them. The first three of fourteen tips to make sure your advertising works. As you probably guessed, next week I'll reveal #4-7.
If you would like to learn more you can go to www.nobsfreegift.com/dancricks
Dan Cricks
Results Marketing, LLC
www.greatresultsmarketing.com
Dan is a marketing & business consultant to many different professionals and types businesses. He currently has clients from all over North America and Australia. Dan speaks to many different groups locally and nationally, including business groups such as Chamber's of Commerce and different associations. Dan also will sometimes do marketing seminars for these same groups. For more information contact Dan's assistant Alicia at 937-430-5651
