How To Stimulate Word of Mouth Advertising

A great way to stimulate business is by using word of mouth strategies. Far better though is real word of mouth advertising and there is a single, basic secret to stimulating a high rate of word-of-mouth advertising. I first discovered the secret from studying the Disney Companies.

Word-of-mouth marketing is taught there as "find ways to do what you do so well and so uniquely that your customers cannot resist telling lots of other people about you." At the Disney Parks this principle is implemented in the forms of cleanliness and authenticity.

When first time visitors to Disneyland and Disney World are surveyed and asked what sticks in their mind most about their visit the overwhelming number one answer is the cleanliness of the parks. The number two answer is the authenticity of the environments.

Disney marketing pros then understand how this translates into real life. Harry and Marge go back to Dubuque and tell their friends, "You can't believe how clean the parks were." Then four more families from Dubuque pile money into motor homes and bring the money to the mouse.

Because they understand this, the Disney people think of park cleanliness as marketing, not just maintenance. They use this to stimulate referrals. Any business can also find ways to stimulate referrals. To stimulate word-of-mouth advertising often by doing things that should be done anyway.

In a retail type business excellence and creativity in the store environment and in customer service are most likely to stimulate referrals. I know a dentist, for example, who ten timesed his practice in just twenty-four months without increasing his external ad budget by even a dollar. He identified seven hundred different things to change in the office environment and in patient communications and those changes were responsible for developing a very high level of word-of-mouth advertising.

This month's marketing tip comes from one of my mentors International Marketing Guru Dan Kennedy!

Dan Cricks,

Dan is a Marketing & Business Consultant with clients from all over North America and Australia. Dan holds 2 monthly marketing meetings where like-minded entrepreneurs, business owners and professionals come to learn and share proven strategies and resources to grow their businesses. For more information about these monthly meetings call his assistant Alicia at 937-430-5651

Results Marketing, LLC

www.greatresultsmarketing.com

FREE marketing information at www.freegiftfrom.com/dancricks