How to Get a Prospect Part 2

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One excellent method is the use of anonymous surveys. Information gathered with anonymous surveys is most likely to be accurate. On the other hand many customers won't respond to such surveys. For that reason at another time you may need to survey your customers with identity attached by mail or phone and even offer some gift as an incentive for response.

The problem with such surveys is that people will lie. You can improve the accuracy of your data by crossing your anonymous survey results with your identified respondent survey results. Commonalities verified by both types of survey can generally be relied on as valid. You can also compile information about certain types of customers through research.

The objective of all this is to find demographic commonalities in a significant percentage of your good customers. In consulting with companies I am consistently amazed at how little marketers know about their customers or if they have knowledge they aren't paying any attention to it.

For example, a while back I did some research about my own clients and their commonalities, one of the things I found is that business owners that had their own name as part of the business name (such as Papponetti's Pizza) responded to our marketing at a much higher rate. We also found that they were more likely to become a client. We now use that is part of our target!

The one of the biggest reason for collecting this information is to help you better target the type of customers that you want as part of your business and not just marketing to any breathing body and then complain that all you ever get is price shoppers. Target marketing can help prevent getting the type of customer you don't want.

This marketing tip provided by Dan Cricks of Results Marketing, LLC,

www.greatresultsmarketing.com

www.freegiftfrom.com/dancricks