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Direct Mail Campaigns
So, you're deciding on whether or not to employ a direct-mail campaign as part of your marketing plan? There are several things you will need to consider to make the direct mail campaign as effective as it can be. Although a direct-mail campaign is best used as a supplement to another campaign (such as newspaper ads, or sales call, etc.), there are a few major factors that will improve the overall success of the mailing: LISTS. The quality of the list of recipients, and how well this list matches the qualifications your company desires. Depending on what your company is selling or...
A Clear Strategy for the Future
Many companies spend a good deal of their time "fighting fires" in the workplace. - That is, their time is spent realizing and reacting to situations, rather than planning ahead. It can be very difficult to stand back and see through all of the smoke: WHAT it is the company needs to...
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Building a winning team for your business.
A team's potential for success is only as strong as its players. Business owners should realize the importance of picking good prospects to work for their business team, too. For instance, sometimes a basketball team may promote from "within" and move a second string player up...
Defining a Target Market
Do you know who your best customers are? Do you know what segment of the population is most likely to buy your service or product? Defining a target market can be especially helpful for small business owners and managers. Directly appealing to the needs, wants, and tastes of a particular...
Websites: A Home-based Business's Virtual Real Estate.
Our new "digitally-connected" environments are allowing many more people to follow their dream of being in business for themselves. Technology and virtual office-environments make the option of working from home a very viable solution for small business owners and for professionals who...
CRM Tools: Getting Sales, Marketing and Customer Service on the Same Page.
Today, we seem to have to be quicker, smarter and more creative than the year before. Every company is searching for a competitive solution to beat competition. The edge you've been looking for might be as simple as getting everyone within your company on the same page by employing a CRM...
Using the Web as a Marketing Tool
Using the Web as a Marketing Tool By Rich Dusky Nothing has impacted society and our behavior as rapidly as the internet has! It has changed the entire marketing communications dynamic, and has become an invaluable tool for small and large businesses. Most companies can benefit from having...
An Effective Marketing Plan... It Takes More Than One Ingredient
An Effective Marketing Plan is Much Like Your Mom's Treasured Recipes ... It Takes More Than One ingredient to Make the Cake! By Rich Dusky In our marketing plan workshops, we often find business owners or marketing managers who are not sure if they need a marketing plan or they are...
If you want to improve your marketing results... plan on it!
There is an easy way to put a stop to wasted investments in marketing your business. By Rich Dusky Whether you're a small business owner or a marketing manager for a larger company, we've all made the same mistakes. You know the scenario all too well. A sales representative meets...
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