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What's In a Name? Legal Considerations in Branding a Company or Product
Corporate branding is a crucial component of the advertising, marketing, and public relations functions that build recognition and sell your products or services. The process of choosing a company or product name is an expensive and sometimes lengthy one, but can prove even more costly if done without the necessary due diligence. Branding involves the selection of a word, phrase, logo, or some combination thereof to identify a company, good or service. Therefore, it necessarily involves trademark law. A strong brand is one that not only communicates your client's message in a...
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BEWARE OF PIRATES: Software Piracy is Easier and More Expensive Than You Think!
Time for a pop quiz. Do you know: How many PC's and laptop computers your company owns? How many and what types of software are used at your company? How many software licenses your company owns for the software it uses? How's your score? If it's not one hundred...
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Trademarks v. Copyrights: What's the Difference?
Business professionals come in contact every day with dozens, if not hundreds, of names, images and other pieces of creative material that are the subject of either trademark or copyright law protection. How can you tell the difference between a trademark and something protectable under...
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Trademark Infringement and Your Domain Name
So you've thought of a catchy name for your new company. You'll need a web site, of course, so you do some internet research, and, luckily, the domain name you want is available. You register the domain name and put up your site. Three months later a serious-looking letter arrives...
