- The Agency as the Educator
-
written on November 28, 2011
by Jason Therrien
-
Marketing 101
-
We’ve noticed a trend in the past few years that has been interesting to watch from the agency perspective.
more...
- It's Not About You
-
written on October 04, 2011
by Nikki Evans
-
Marketing 101
-
When you’re trying to convince people to purchase your products or services, you must focus on them, not on you and your products or services.
more...
- Lip Dubbing to Draw Attention to Your Business
-
written on August 16, 2011
by Nikki Evans
-
Marketing 101
-
How a city, retirement community, school and TV show effectively used lip dubbed video for promotion; how you might use lip dub to promote your business
more...
- Building Healthy Client/Agency Relationships
-
written on July 26, 2011
by Jason Therrien
-
Marketing 101
-
Billions of dollars each year are invested into marketing. Agencies are hired to help companies develop strategic campaigns to address their marketing needs.
more...
- Selecting Graphics for Ads That Work
-
written on June 28, 2011
by Nikki Evans
-
Marketing 101
-
Beside the Pennsylvania highway, a billboard caught the attention of both my husband and me.
Its graphic was instantly recognizable—photo of a large plane floating in water, 155 people on its wings. Probably like you would do, we thought back to when we first saw the video of the plane landing smoothly in the Hudson River.
more...
- Do You Know What This Is?
-
written on May 13, 2011
by Diane Helbig
-
Marketing 101
-
Many small business owners struggle with creating their marketing message and selling their product or service. There are various reasons for this including not knowing the answers to some basic questions.
more...
- Marketing's About Individuals, Not Companies
-
written on May 02, 2011
by Nikki Evans
-
Marketing 101
-
If you’re trying to get people interested in what you have to offer, direct your marketing toward the right audience and then talk to them as individuals.
more...
- Can Oprah and Harry Potter Wake Up Your Marketing?
-
written on April 20, 2011
by Karen Malone Wright
-
Marketing 101
-
Go big with your tie-ins and connect to the event everyone’s talking about.
more...
- You Talkin' to ME?
-
written on March 03, 2011
by Nikki Evans
-
Marketing 101
-
If you’re writing for signs, websites or email, and you want people to do what you want them to, you should address their concerns first. Maybe later, you can talk about yours.
more...
- The Three Secrets to Every Marketing Success
-
written on February 22, 2011
by Karen Malone Wright
-
Marketing 101
-
Every marketing project comes down to three basic components: story, audience, tools.
more...
- Looking Outside for a Dramatic Kick in the Marketing Pants
-
written on December 06, 2010
by Nikki Evans
-
Marketing 101
-
If businesses need a dramatic and swift kick in the pants marketing wise, their executives should look outside for help from the most experienced and wildly creative marketing/advertising/branding people they can find.
more...
- Finding the Last Typo Before Too Late
-
written on October 18, 2010
by Nikki Evans
-
Marketing 101
-
Call it what you will—clerical error, erratum, misprint or typing mistake—there it was. A typo of my own doing. An out of place word left over from a previous editing effort, smack dab in the middle of a testimonial I emailed a business owner for use in his direct mail piece.
more...
- Looking Back 90 Years for Ad Inspiration
-
written on September 10, 2010
by Nikki Evans
-
Marketing 101
-
The Sunday Parade magazine’s ClearEars® ad looked astonishingly like ads from the early 1920s. I would know. I’ve covered our half-bath walls with over a hundred of them, all from 1923 and 1925 publications. I love those ads. So wordy, in a good way.
more...
- Marketing with FourSquare and Location-Based Applications
-
written on July 09, 2010
by Karen Malone Wright
-
Marketing 101
-
“Hyperlocal” is the buzzword behind Foursquare and other location-based programs. Geo-apps use the GPS in your mobile phone to show exactly where you are (sometimes described by longitude and latitude).
more...
- Do the Unexpected to Capture Attention and Be Remembered
-
written on June 22, 2010
by Nikki Evans
-
Marketing 101
-
My dad was a character. No matter what or where, he always got lots of attention by doing the unexpected.
more...
- Creating a Buzz with PR
-
written on May 24, 2010
by Nikki Evans
-
Marketing 101
-
Recently, we borrowed Psycho from the library, thinking we would relive the hair-raising fright we experienced the first time we saw the movie. But compared to most movies and television shows we’ve seen lately, its shower murder scene was downright tame and all our hairs remained in place.
more...
- Harnessing the Power of Three for Marketing Words Phrases and Design
-
written on November 17, 2009
by Nikki Evans
-
Marketing 101
-
President Obama has mastered harnessing the power of three to captivate listeners of his speeches. Remember these? "It's been a long time coming, but tonight, because of what we did on this day [1], in this election [2], at this defining moment [3], change has come to America."
more...
- Strategically Placed and Spoken Words Result in Steelhead Expo Crowd
-
written on October 05, 2009
by Nikki Evans
-
Marketing 101
-
My special guy was hooked when he read about the upcoming Steelhead Expo in the Plain Dealer. He and I, along with hundreds of other fishers, watched in-river casting demonstrations, attended educational presentations and purchased our way through the vendor exhibition area on October 3.
more...
- Inspirational Words from Marketing Pioneer Elbert Hubbard
-
written on September 21, 2009
by Nikki Evans
-
Marketing 101
-
Before founding The Roycroft, Hubbard sold soap. In 1871, at age 15, he began to sell soap door to door to help improve his family's financial situation. Three years later, recognizing him as a consummate salesman, his brother-in-law invited him to Buffalo, New York, to work at the Larkin Company, whose principal product was soap.
more...
- Video Worth a Thousand Words A Thousand Bucks
-
written on August 11, 2009
by Nikki Evans
-
Marketing 101
-
You might label my saying that "a picture...or video...is worth a thousand words" counterintuitive, my being a writer and all.
more...
- Last 3 of 9 Tips on Recession Rescue Strategies
-
written on August 03, 2009
by Dan Cricks
-
Marketing 101
-
The last 3 but the most important...
#3 - Stay positive - don't ever give up. There will always be rough times. You need to have the foresight to know people still buy during tough times. Like Dan Kennedy says, "Sales are down because selling is down."
more...
- Second 3 of 9 Tips on Recession Rescue Strategies
-
written on July 29, 2009
by Dan Cricks
-
Marketing 101
-
Last week I gave the first 3 here are 3 more...
#6 - Implement premiums and upsells - 10-15% of your leads/clients will buy the package of goods/services you have so go ahead and create a "Platinum Package." Don't be bashful about it. I make fun of myself all the time as I am a sucker for the upsell. When I buy something I want the best.
more...
- Will Your Decision be The Kiss of Death for Your Company
-
written on July 27, 2009
by Dan Cricks
-
Marketing 101
-
The kiss of death is cutting your marketing budget during a tough economic time!!!
more...
- 3 of 9 Recession Rescue Strategies
-
written on July 20, 2009
by Dan Cricks
-
Marketing 101
-
#9 - Identify your top clients (top 20% and more importantly your top 5%) - pay attention to them, treat them special and create products/services for them. They are your best and bring the most new clients.
more...
- Words to Comfort and What People Want
-
written on July 14, 2009
by Nikki Evans
-
Marketing 101
-
Picture this. Your surviving loved ones gather their chairs around a table and hold hands.
more...