Lean Marketing: How to Generate Leads that Matter

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Your business needs to be both lean and marketing aggressive. No more wasted advertising and marketing. You will learn, first hand, how to target the right audience, create the right message, and use the right vehicle that gets you A quality leads and forgets the other wasted advertising at the door. You will learn how to generate BANT qualified leads; Leads that give you their Budget, their Authority, their Needs and the Timing. Learning objectives include:The 3 legs of building the trust stoolThe 5 elements necessary for every successful campaignThe 4 areas of customer marketingHow to find the right list and your sweet spotWhat offers to make to get leadsHow to write a B2B letter that worksSpeaker: Matt Minarik; International Presenter and IBMs #1 Marketing Award Winner.