Speaking to groups can be a great way to promote your expertise in the marketplace. Here are some tips:
1. If you're not an articulate, dynamic and confident speaker already, look into ToastMasters. They can help you.
2. Determine what messages you could share that others would be interested in hearing. You can subtly promote your expertise, but no audience wants to hear a blatant infomercial from the platform.
3. Identify those groups who might like to hear what you have to say and that would be good exposure for you and your business.
4. Get to know the groups first by attending several meetings as a guest. Listen to the speakers at those events to see if your style and message would be compatible. If so, follow up with the group's leaders and offer your services.
Harnessing the Power of the Platform can be an effective and efficient strategy for self-marketing. But you need to do it right.
Phil Stella, MindSpring Networking Editor and president, Effective Training & Communication, Inc.