The best place to begin, is evaluating your goals and objectives, your current sales and initiatives, as well as your business practices as a whole.
If you are unfamiliar with creating plans, I suggest that you look into possibly attending a workshop, such as Business Growth Workshops. The full-day workshop entitled How to Develop a Marketing Plan that Drives Growth, would be especially helpful in answering your question. It provides an in-depth look at creating and executing marketing plans, step-by-step. It also includes a free workbook, and valuable time with the presenter on a one-on-one basis.
Visit www.businessgrowthworkshops.com to learn more. Registration is currently underway for the October through December sessions.
Rich Dusky