Articles List

Too many people blame the economy for a downturn in sales. In reality, they just aren't adjusting to the circumstances around them. In a good economy prospects for your products/services abound. The process you employ to find them and sell to them should reflect the makeup of those many...

1. Choose a franchise for yourself in which you have industry experience. Example: Early on in Sylvan Learning Center ’s growth, a large number of teachers invested in this franchise. Certainly made sense...familiar business, love of teaching, love of children etc. The...

(Editor's note - this article first appeared in the Cleveland Society of HR Management newsletter and is rerun with permission) So you received an email from an old friend you haven’t talked to in ages inviting you to join his network on LinkedIn. Worse yet, this is the fifth...

The American Institute of Certified Public Accountants and the U.S. Department of Labor have teamed together to produce an online video that helps small business owners understand the differences in the variety of retirement plans available. The video is titled "Choosing a Retirement...

Great article on Search Engine Guide today on how to manage multiple domain names. http://www.searchengineguide.com/stoney-degeyter/redirecting-alternate-domains-to-prevent.php Hidden nugget of info in the article. Be sure to register as many iterations of your domain name as possible....

My husband recently bought a smart cell phone to keep his calendar, contacts and email while on the go. It's a very "cool" phone! However, because so much battery power goes into the "smartness" of the phone, little power is left for the antennae so cell signal is low and...

An estate plan consists of a series of legal documents and legal and financial arrangements that are assembled in a particular way. This arrangement is designed to accomplish your objectives with regard to the use and distribution of your assets, including your business, for yourself, in the...

As sellers, we're continually told to sell value and to let our prospects know about all of our value-added services. After all, that's how we're going to win the sales. Right? Not necessarily. Value is relative. It's in the eye of the beholder. So much depends on how the...

Setting goals is a nice objective but if we are setting goals that are misdirected, it can set us up for failure. This will then keep us from taking the steps or having the confidence to move forward in our purpose. Perhaps you may have set some goals in your life wishing you had never done...

One excellent method is the use of anonymous surveys . Information gathered with anonymous surveys is most likely to be accurate. On the other hand many customers won't respond to such surveys. For that reason at another time you may need to survey your customers with identity attached by...