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    <title>COSE Marketing</title>
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      <title>Tips To Make Sure Your Advertising Copy Works: Tips 13 and 14</title>
      <link>http://www.cosemindspring.com/marketing/magnetic-marketing/tips-make-sure-your-advertising</link>
      <description><![CDATA[ Here are the last two, last month I gave tips #10-12 here are the #13 &amp; 14. Number Thirteen; Don&#39;t Be Cheap: When you send something that looks cheap people will assume that the product and/or service that you are advertising is cheap. Just]]></description>
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      <title>How To Make Sure Your Advertising Copy Works: Tips 10-12</title>
      <link>http://www.cosemindspring.com/marketing/magnetic-marketing/make-sure-your-advertising</link>
      <description><![CDATA[ Here are the next three, last month I gave tips #7-9 here are the #10-12. Number Ten; No Deadline Or &quot;Wimpy&quot; Deadline: People are natural procrastinators and unless you motivate them to respond NOW , they never do. They might look at your ad]]></description>
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      <title>When and How to Create a Social Media Campaign</title>
      <link>http://www.cosemindspring.com/marketing/social-media/when-create-social-media</link>
      <description><![CDATA[ Before creating a social media campaign, consider your objectives. Do you want to improve brand recognition by engaging your target market? Are you launching a new product and want to use the Internet as an awareness-building channel? Do you want your]]></description>
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      <title>14 Tips to make sure that your advertising copy works! Steps 4-6</title>
      <link>http://www.cosemindspring.com/marketing/magnetic-marketing/tips-make-sure-that-your-1</link>
      <description><![CDATA[ &nbsp;&nbsp;]]></description>
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      <title>14 Tips to make sure that your advertising copy works! Steps 1-3</title>
      <link>http://www.cosemindspring.com/marketing/magnetic-marketing/tips-make-sure-that-your</link>
      <description><![CDATA[&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;]]></description>
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      <title>How To Stimulate Word of Mouth Advertising</title>
      <link>http://www.cosemindspring.com/marketing/magnetic-marketing/stimulate-word-mouth</link>
      <description><![CDATA[A great way to stimulate business is by using word of mouth strategies. Far better though is real word of mouth advertising and there is a single, basic secret to stimulating a high rate of word-of-mouth advertising. I first discovered the secret from]]></description>
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      <title>Snag Talent with Your Website</title>
      <link>http://www.cosemindspring.com/marketing/marketing-tips-/snag-talent-with-your</link>
      <description><![CDATA[Do you have job openings? &nbsp;If so, do your job descriptions sell the position? &nbsp;Does it include indicators of your company&#39;s vision, mission, values and culture? Is there a contact person for applications? &nbsp;And does it state the location]]></description>
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      <title>Shopping for E-mails</title>
      <link>http://www.cosemindspring.com/marketing/marketing-tips-/shopping-mails</link>
      <description><![CDATA[E-marketing is fast becoming one of the most effective, low-cost marketing vehicles of choice. But how do you find those e-mail addresses to expand your efforts? The answer is tricky. More and more list vendors are working to add e-mail lists to their]]></description>
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      <title>Direct Mail Campaigns</title>
      <link>http://www.cosemindspring.com/marketing/developing-mark/direct-mail-campaigns</link>
      <description><![CDATA[So, you&#39;re deciding on whether or not to employ a direct-mail campaign as part of your marketing plan?&nbsp; There are several things you will need to consider to make the direct mail campaign as effective as it can be. Although a direct-mail campaign]]></description>
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      <title>How to Get a Prospect Part 2</title>
      <link>http://www.cosemindspring.com/marketing/magnetic-marketing/prospect-part</link>
      <description><![CDATA[ One excellent method is the use of anonymous surveys . Information gathered with anonymous surveys is most likely to be accurate. On the other hand many customers won&#39;t respond to such surveys. For that reason at another time you may need to survey]]></description>
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      <title>How to Get a Prospect's Information --- Part 1 of 2</title>
      <link>http://www.cosemindspring.com/marketing/magnetic-marketing/prospects-information</link>
      <description><![CDATA[In this Marketing Strategy I want to discuss the importance of being able to properly define and target your ideal prospect by using readily available demographic information. If you have that information you have the power to very efficiently selecting]]></description>
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      <title>A Clear Strategy for the Future</title>
      <link>http://www.cosemindspring.com/marketing/developing-mark/clear-strategy-future</link>
      <description><![CDATA[Many companies spend a good deal of their time &quot;fighting fires&quot; in the workplace. - That is, their time is spent realizing and reacting to situations, rather than planning ahead.&nbsp; It can be very difficult to stand back and see through all]]></description>
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      <title>Social Networking Sites Provide a New Way to Connect</title>
      <link>http://www.cosemindspring.com/marketing/social-media/social-networking-sites</link>
      <description><![CDATA[ Social networking sites are providing an affordable option to reach customers and niche groups without having a large advertising budget. Social networking encompasses Web sites that have gotten plenty of attention in the last year, including the popular]]></description>
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      <title>Continuing With 8 steps to Balancing Words and Behavior.</title>
      <link>http://www.cosemindspring.com/marketing/customer-retention/continuing-with-steps</link>
      <description><![CDATA[ Step 1: B elieve in]]></description>
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      <title></title>
      <link>http://www.cosemindspring.com/marketing/customer-retention/1460146653</link>
      <description><![CDATA[]]></description>
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      <title>BRINGING THE CUSTOMER BACK starts with an honest assesment of your BEHAVIOR!  What does your behavior say to others? BEHAVIOR NEVER LIES</title>
      <link>http://www.cosemindspring.com/marketing/customer-retention/bringing-customer-back</link>
      <description><![CDATA[ BEHAVIOR NEVER LIES .... Is that simply a statement or is it the truth? Is truth the&nbsp;WORDS a person speaks or the&nbsp;BEHAVIOR they act out? Behavior Never Lies is more than a statement, it is a truth that when understood and accepted, will reshape]]></description>
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      <title>Marketing is an Art Choose your Brush Strokes Wisely.Stay tuned for:The Art of Bringing The Customer Back</title>
      <link>http://www.cosemindspring.com/marketing/customer-retention/marketing-choose-your</link>
      <description><![CDATA[ Back in the late 80&#39;s, I was very involved in the Cleveland Area Board of Realtors and Women&#39;s Council of Realtors. I was priviledged to hear a fascinating speaker who made a whole lot of good new fashioned common sense and he really made me]]></description>
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      <title>Get Connected On-Line: A Guide to Understanding Social Media Outlets</title>
      <link>http://www.cosemindspring.com/marketing/social-media/connected-line-guide</link>
      <description><![CDATA[ If you have watched a video on YouTube, used a social network to catch up with old friends, followed a blog or used a wiki, you have used social media. Social media involves one central theme&ndash;user-generated content. As opposed to traditional media]]></description>
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      <title>5 Tips for Looking Big with Virtual Meetings</title>
      <link>http://www.cosemindspring.com/marketing/marketing-tips-/tips-looking-with-virtual</link>
      <description><![CDATA[As gas prices continue to stay high and we all continue to be squeezed for time, I encourage you to think about alternative ways to attend meetings.&nbsp; The web has leveled the playing field for small businesses. It has positively impacted everything]]></description>
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      <title>Why We Spoil Our Customers</title>
      <link>http://www.cosemindspring.com/marketing/customer-retention/spoil-customers</link>
      <description><![CDATA[ Picture this. . . You are about to buy a new home or refinance your mortgage. You and your spouse, maybe with kids in tow, have an appointment to sign real estate papers. You are tired, stressed out and nervous about your closing. When you called to]]></description>
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      <title>Building a winning team for your business.</title>
      <link>http://www.cosemindspring.com/marketing/developing-mark/building-winning-team</link>
      <description><![CDATA[ A team&#39;s potential for success is only as strong as its players.&nbsp; Business owners should realize the importance of picking good prospects to work for their business team, too.&nbsp; For instance, sometimes a basketball team may promote from]]></description>
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      <title>How the web became Web 2.0</title>
      <link>http://www.cosemindspring.com/marketing/social-media/became</link>
      <description><![CDATA[ Marketers use the term &quot;Web 2.0.&quot; to describe the Internet of today. Web 2.0 refers to interactive features of the Internet that connect people and allow them to share common interests and content. A major component of Web 2.0 is social media,]]></description>
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      <title>Defining a Target Market</title>
      <link>http://www.cosemindspring.com/marketing/developing-mark/defining-target-market</link>
      <description><![CDATA[ Do you know who your best customers are? Do you know what segment of the population is most likely to buy your service or product? Defining a target market can be especially helpful for small business owners and managers. Directly appealing to the needs,]]></description>
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      <title>Websites:  A Home-based Business's Virtual Real Estate.</title>
      <link>http://www.cosemindspring.com/marketing/developing-mark/websites</link>
      <description><![CDATA[Our new &quot;digitally-connected&quot; environments are allowing many more people to follow their dream of being in business for themselves. Technology and virtual office-environments make the option of working from home a very viable solution for small]]></description>
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      <title>CRM Tools: Getting Sales, Marketing and Customer Service on the Same Page.</title>
      <link>http://www.cosemindspring.com/marketing/developing-mark/tools</link>
      <description><![CDATA[ Today, we seem to have to be quicker, smarter and more creative than the year before. Every company is searching for a competitive solution to beat competition. The edge you&#39;ve been looking for might be as simple as getting everyone within your]]></description>
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      <title>Using the Web as a Marketing Tool</title>
      <link>http://www.cosemindspring.com/marketing/developing-mark/using</link>
      <description><![CDATA[ By Rich Dusky Nothing has impacted society and our behavior as rapidly as the internet has! It has changed &nbsp;the entire marketing communications dynamic, and has become an invaluable tool for small and large businesses. Most companies can benefit]]></description>
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      <title>Where to dig for gold....Or that golden new customer</title>
      <link>http://www.cosemindspring.com/marketing/marketing-tips-/where</link>
      <description><![CDATA[ Consider this...For the last year, your friend Mike stopped by your house and buried some gold in your backyard. Sometimes Mike buried little chunks of gold and sometimes he buried large gold bars. The one trick was that Mike didn&#39;t tell you where in]]></description>
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      <title>An Effective Marketing Plan... It Takes More Than One Ingredient</title>
      <link>http://www.cosemindspring.com/marketing/developing-mark/effective</link>
      <description><![CDATA[ By Rich Dusky In our marketing plan workshops, we often find business owners or marketing managers who are not sure if they need a marketing plan or they are intimidated by the process and are looking for help.&nbsp; The biggest misconception people have]]></description>
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      <title>If you want to improve your marketing results... plan on it!</title>
      <link>http://www.cosemindspring.com/marketing/developing-mark/want</link>
      <description><![CDATA[ There is an easy way to put a stop to wasted investments in marketing your business. By Rich Dusky Whether you&#39;re a small business owner or a marketing manager for a larger company, we&#39;ve all made the same mistakes. You know the scenario all too]]></description>
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      <title>Things to improve on your website</title>
      <link>http://www.cosemindspring.com/marketing/marketing-tips-/things-improve</link>
      <description><![CDATA[ Step back and make an honest evaluation of your web site. Most sites that were designed four or five years ago are long overdue for a design overhaul. Here are the things that most sites can improve upon: Graphic design - Sites designed four or five]]></description>
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      <title>Keeping your Customer Data Clean -- Tips for Updating</title>
      <link>http://www.cosemindspring.com/marketing/marketing-tips-/keeping-your-cu</link>
      <description><![CDATA[ Maintaining data integrity requires a process where all people within the organization consistently and regularly enter updated information on customers. This can be an automated process or a manual process. The important point is that it needs to be]]></description>
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      <title>Launching an email marketing program with no list of emails</title>
      <link>http://www.cosemindspring.com/marketing/marketing-tips-/launching-email</link>
      <description><![CDATA[You are sitting around a conference table discussing new ways to communicate with customers and prospects. Everyone gets excited over an idea. We are going to directly communicate with our customers and prospects. We need a personal approach to marketing.]]></description>
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