A QR code is not a mobile marketing strategy

written on July 06, 2011 by Jason Therrien

Rate this Article

  • 1
  • 2
  • 3
  • 4
  • 5

Related Items

Why Social Media is Called Social
written on January 27, 2012 by Karen Malone Wright
3 Tips for Spicing Up Your LinkedIn Profile for the New Year
written on December 21, 2011 by Administrator One
How to come up with content for social media
written on November 03, 2011 by Katherine Bulava
3 Easy Ways to Monitor Online Chatter About Your Business
written on August 28, 2011 by Karen Malone Wright
How to Run a Successful Twitter Chat
written on June 06, 2011 by Jason Therrien
The Cost and Value of Social Media
written on May 31, 2011 by Katherine Bulava
Conducting a Social Media Audit of Your Top Employees
written on April 26, 2011 by Jason Therrien
Ridding Yourself of Your Fear of Social Media
written on April 25, 2011 by Katherine Bulava
Let Twitter Bring Your Anniversary to Life
written on April 20, 2011 by Karen Malone Wright
How to Effectively Advertise on Youtube
written on March 15, 2011 by David Goebel
Advance your brand from social media experimentation to activation
written on February 25, 2011 by Jason Therrien
Understanding QR Codes
written on January 27, 2011 by Administrator One
Using Social Media to Recruit Talent for Your Small Business
written on December 22, 2010 by Jason Therrien
The Social Media Branch
written on December 13, 2010 by Diane Helbig
Twitter Rolls Out New Features Part 3
written on November 19, 2010 by Jason Therrien
"Link In" with Style and Class
written on November 12, 2010 by Phil Stella
Twitter Rolls Out New Features Part 2
written on November 10, 2010 by Jason Therrien
Twitter Rolls Out New Features Part 1
written on October 18, 2010 by Jason Therrien
There is A Customer Service Desk In Your Social Media Account
written on September 21, 2010 by Karen Malone Wright
Social Media is Not Just For Your Interns Anymore
written on September 09, 2010 by Jason Therrien
It's Official: The Over 50 Demographic Is Online & Networking
written on September 07, 2010 by Karen Malone Wright
Marketing with Groupon and Social Shopping Sites
written on July 23, 2010 by Karen Malone Wright
Is Foursquare for Your Business or Just for Fun
written on November 24, 2009 by Jason Therrien
Adding LinkedIn to Your Marketing Toolbox
written on November 24, 2009 by Jason Therrien
Using YouTube Features to Enhance Your Video
written on October 07, 2009 by Jason Therrien
Be Social Online But Keep Passwords Strong Too
written on September 09, 2009 by Karen Malone Wright
Big NoNo Twitter and The Hard Sell
written on August 31, 2009 by Karen Malone Wright
Where Does My Brand Belong on Facebook
written on August 24, 2009 by Jason Therrien
Twitter for NonTwittering Businesses
written on May 26, 2009 by Karen Malone Wright
Making Social Media Work For You A Look at Fords Fiesta Movement
written on May 05, 2009 by Jason Therrien
How to Create Content on Social Networks
written on February 23, 2009 by Jason Therrien
Internal Blogging
written on January 13, 2009 by Jason Therrien
Successful Corporate Blogs Focus on Engagement
written on November 18, 2008 by Jason Therrien
Effective Social Media Example Target Reaches Consumers With Facebook
written on October 13, 2008 by Jason Therrien
Best Practices for Privacy and Professionalism with Social Media Platforms
written on September 08, 2008 by Jason Therrien
When and how to create a social media campaign
written on July 03, 2008 by Jason Therrien
Social Networking Sites Provide a New Way to Connect
written on April 09, 2008 by Jason Therrien
Get Connected OnLine A Guide to Understanding Social Media Outlets
written on March 17, 2008 by Jason Therrien
How the web became Web 20
written on February 20, 2008 by Jason Therrien

View All

More By This Expert

Know thy customer
written on March 29, 2012 by Jason Therrien
A note to marketers: Don’t forget to experiment
written on January 20, 2012 by Jason Therrien
The Agency as the Educator
written on November 28, 2011 by Jason Therrien
Emotional Branding. Campaigns that speak TO the heart.
written on September 29, 2011 by Jason Therrien
Building Healthy Client/Agency Relationships
written on July 26, 2011 by Jason Therrien
How to Run a Successful Twitter Chat
written on June 06, 2011 by Jason Therrien
Conducting a Social Media Audit of Your Top Employees
written on April 26, 2011 by Jason Therrien
Things to Consider When Hiring a Marketing Agency
written on March 31, 2011 by Jason Therrien
Advance your brand from social media experimentation to activation
written on February 25, 2011 by Jason Therrien
Personal Relationships Are Still Key for Public Relations Professionals
written on January 28, 2011 by Jason Therrien
Using Social Media to Recruit Talent for Your Small Business
written on December 22, 2010 by Jason Therrien
Twitter Rolls Out New Features Part 3
written on November 19, 2010 by Jason Therrien
Twitter Rolls Out New Features Part 2
written on November 10, 2010 by Jason Therrien
Twitter Rolls Out New Features Part 1
written on October 18, 2010 by Jason Therrien
Social Media is Not Just For Your Interns Anymore
written on September 09, 2010 by Jason Therrien
Is Foursquare for Your Business or Just for Fun?
written on November 24, 2009 by Jason Therrien
Adding LinkedIn to Your Marketing Toolbox
written on November 24, 2009 by Jason Therrien
Using YouTube Features to Enhance Your Video
written on October 07, 2009 by Jason Therrien
Where Does My Brand Belong on Facebook?
written on August 24, 2009 by Jason Therrien
Making Social Media Work For You: A Look at Ford's Fiesta Movement
written on May 05, 2009 by Jason Therrien
How to Create Content on Social Networks
written on February 23, 2009 by Jason Therrien
Internal Blogging
written on January 13, 2009 by Jason Therrien
Successful Corporate Blogs Focus on Engagement
written on November 18, 2008 by Jason Therrien
Effective Social Media Example: Target Reaches Consumers With Facebook
written on October 13, 2008 by Jason Therrien
Best Practices for Privacy and Professionalism with Social Media Platforms
written on September 08, 2008 by Jason Therrien
When and how to create a social media campaign
written on July 03, 2008 by Jason Therrien
Social Networking Sites Provide a New Way to Connect
written on April 09, 2008 by Jason Therrien
Get Connected On-Line: A Guide to Understanding Social Media Outlets
written on March 17, 2008 by Jason Therrien
How the web became Web 2.0
written on February 20, 2008 by Jason Therrien

View All

Mobile marketing has definitely been a hot topic this year. We've watched brands jump in and take advantage of this rapidly increasing delivery channel. We’ve also watched other brands dive in without a plan and misunderstand what really is mobile. We’ve also noticed some brands that are content to sit back and watch.

With so many facets of mobile marketing that are evolving at such a rapid pace, a guiding strategy is a must for companies.

Mobile is more than smart phones and tablets. Mobile marketing is the idea that the Internet is becoming an "always on" outlet for consumers. Brand managers need to have a better understanding of where their brand will be viewed online. Variables include screen sizes (From TVs to desktops to phones to interactive kiosks), connection speeds and environments.

Your online presence could appear in any environment including:

  • On the couch at the end of a TV commercial looking for the nearest store
  • From 30,000 feet during a flight doing research
  • In the store parking lot looking for coupons
  • In a store aisle searching for more information on your brand
  • In your venue looking for a map or customer service assistance
  • In the car locating a restaurant for dinner
  • Anywhere else that the Internet can now be carried in the palm of your consumers’ hands


To keep up with your consumers and allow them to find your brand in any of the above situations, keep your options open and determine the best mobile marketing tactic for you.

There are dozens of specific mobile marketing tactics including:

  • QR codes
  • Mobile couponing
  • Mobile video
  • Mobile-optimized websites
  • Location-based check-ins
  • Mobile search
  • Mobile apps

These are all great marketing tactics, but they are just pieces of the puzzle. Your mobile marketing strategy is how you tie them together for the consumers' benefit in a way you can manage and monitor. Brands do not have to jump on every mobile tactic that comes along, but you need to be aware of how your clients could potentially use them. Simply immersing yourself as a mobile consumer and partnering with a technology-savvy marketing agency will help you make informed decisions on the direction your brand should take.

The true goal of a mobile marketing strategy is to make your brand available to your consumers in an easy-to-digest format when and how they want it.

For additional mobile marketing information, check out these Chatter posts:


Jason Therrien is president of thunder::tech, an integrated marketing agency based in Cleveland, Ohio, that provides services in the areas of web, graphic design, interactive media, video, public relations, social media and advertising. To learn more about thunder::tech and the agency's capabilities, please visit www.thundertech.com or call 216-391-2255. To get the latest marketing industry thoughts and random musings from thunder::tech, follow us on Twitter @thundertech.