- Why Social Media is Called Social
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written on January 27, 2012
by Karen Malone Wright
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Social Media
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Is your social media account truly social, or have you created an online bulletin board?
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- 3 Tips for Spicing Up Your LinkedIn Profile for the New Year
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written on December 21, 2011
by Administrator One
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Social Media
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Three Tips for Spicing Up Your LinkedIn Profile for the New Year
1. Be complete. Make a New Year’s resolution to complete your profile.
2. Showcase your skills. Add the “Skills Section” to your profile.
3. Make it dynamic. Liven up your page by incorporating apps.
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- How to come up with content for social media
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written on November 03, 2011
by Katherine Bulava
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Social Media
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“I’m not interesting.” “I have no idea what to write.” These are statements I hear often when talking to clients about coming up with content for social media and, often, they have avoided using social media for this very reason. Well, let me let you in on a little secret: Everyone is interesting to someone!
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- 3 Easy Ways to Monitor Online Chatter About Your Business
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written on August 28, 2011
by Karen Malone Wright
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Social Media
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Even if you don’t know how to use social media, there’s no reason not to know what’s being said about your business online.
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- A QR code is not a mobile marketing strategy
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written on July 06, 2011
by Jason Therrien
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Social Media
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Mobile marketing has definitely been a hot topic this year. We've watched brands jump in and take advantage of this rapidly increasing delivery channel.
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- How to Run a Successful Twitter Chat
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written on June 06, 2011
by Jason Therrien
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Social Media
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A Twitter chat is not a new concept. There are a few that have been running weekly or monthly for a few years now, but starting a Twitter chat can be intimidating.
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- The Cost and Value of Social Media
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written on May 31, 2011
by Katherine Bulava
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Social Media
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Here’s an article on the “true cost” of social media that, believe it or not, shows that there is real value in running social media campaigns in terms of customer retention, increased customer loyalty, increased customer spending and as a referral base. While the costs outlined in the article apply to larger businesses, the cost for small businesses and non-profits can be significantly less, depending on the length of the campaign and the amount of work that you outsource versus the amount of work that keep in-house.
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- Conducting a Social Media Audit of Your Top Employees
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written on April 26, 2011
by Jason Therrien
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Social Media
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This is not a blog post that’s going to preach personal brand building or why your executives need to be proficient with social media.
However, this is a reality check to Google your most client facing or well known employees. Many times these people are in executive positions within your firm.
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- Ridding Yourself of Your Fear of Social Media
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written on April 25, 2011
by Katherine Bulava
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Social Media
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There are still quite a few businesses and non-profits out there that have not made the social media leap, despite the fact that YouTube surpasses Google as a search engine and Facebook is one of the largest communities, online or otherwise, in the world. What I’ve discovered in conversations with multiple such organizations is that fear of the uncontrolled chatter that is social media is a very real thing.
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- Let Twitter Bring Your Anniversary to Life
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written on April 20, 2011
by Karen Malone Wright
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Social Media
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The limited span of anniversary marketing can be a natural occasion to try a new marketing tool: Twitter.
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- How to Effectively Advertise on Youtube
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written on March 15, 2011
by David Goebel
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Social Media
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If you currently use Google Adwords you can easily advertise on Youtube, the number 2 search engine in the US. This can be done by adding youtube.com in the placement ads for text and image ads.
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- Advance your brand from social media experimentation to activation
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written on February 25, 2011
by Jason Therrien
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Social Media
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Many brands spent 2010 collecting friends, followers and likes on their various social networks. This is the year to do something with your established network.
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- Understanding QR Codes
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written on January 27, 2011
by Administrator One
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Social Media
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QR (Quick Response) Codes may not be new to the business world, but they are now taking the mobile marketing industry to an entirely new level. They can be quickly read with camera-equipped mobile phones that are loaded with the proper code-reading software. Just snap a photo and be directed to a website, v-card, or application. A growing number of marketers such as Best Buy, Verizon, and Starbucks have been experimenting with campaigns this past year.
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- Using Social Media to Recruit Talent for Your Small Business
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written on December 22, 2010
by Jason Therrien
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Social Media
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Small businesses can face challenges in hiring because they don’t always have a dedicated recruiter or the budget to support high cost recruiting methods such as reviewing thousands of resumes or supporting job postings on large career sites.
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- The Social Media Branch
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written on December 13, 2010
by Diane Helbig
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Social Media
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Marketing has changed – permanently. The old, traditional marketing and PR methods still work, thought not entirely on their own. Enter Social Media.
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- Twitter Rolls Out New Features Part 3
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written on November 19, 2010
by Jason Therrien
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Social Media
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The last few weeks, I’ve explored some of the new features Twitter has rolled out, including expanded viewing panes, embedded multimedia and URL shorteners. This installment will highlight some new Twitter keyboard shortcuts, which can help you be a more productive tweeter.
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- "Link In" with Style and Class
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written on November 12, 2010
by Phil Stella
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Social Media
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How many of you are on LinkedIn? Looks like most all of you. No wonder it’s the leading social networking site for building business relationships, sharing information and searching for jobs.
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- Twitter Rolls Out New Features Part 2
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written on November 10, 2010
by Jason Therrien
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Social Media
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I recently started a multiple-part series on the new features that Twitter has rolled out. Part 1 explored the expanded viewing panes and embedded multimedia. This installment will focus on Twitter changing the landscape of URL shorteners.
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- Twitter Rolls Out New Features Part 1
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written on October 18, 2010
by Jason Therrien
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Social Media
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In an effort to keep Twitter users coming back for more, the ever popular social media tool unveiled a new look last week to select users. Tweeters now have more tools than ever with what Twitter admits to be the largest site overhaul since it broke out on the social media scene in 2006.
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- There is A Customer Service Desk In Your Social Media Account
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written on September 21, 2010
by Karen Malone Wright
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Social Media
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Social networking. Social computing. Social media. Look up the definition of "social." Whether you use www.Dictionary.com or a hardbound book, you won't find a listing that says "monologue."
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- Social Media is Not Just For Your Interns Anymore
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written on September 09, 2010
by Jason Therrien
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Social Media
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As the newest crop of interns joins marketing agencies and departments this fall, now is a good time to identify their participation in your brand’s social media efforts.
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- It's Official: The Over 50 Demographic Is Online & Networking
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written on September 07, 2010
by Karen Malone Wright
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Social Media
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Everyone knew the Baby Boomers would get into social networking in larger numbers, but it's happening faster than people who chart such things had anticipated. Whether that news bores you, surprises you or includes you, you need to care.
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- Marketing with Groupon and Social Shopping Sites
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written on July 23, 2010
by Karen Malone Wright
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Social Media
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“Social shopping” still refers to a group of friends hitting the mall, but increasingly it can describe one person connected to the vast community living in her keyboard. Click-shopping has moved much closer to home, and for small businesses that’s very good news.
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- Is Foursquare for Your Business or Just for Fun
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written on November 24, 2009
by Jason Therrien
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Social Media
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Recent buzz from sites like CNN and Wired proclaims foursquare is the next Twitter. Not to be confused with a favorite childhood game, foursquare is an interactive game based on geo-location networking.
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- Adding LinkedIn to Your Marketing Toolbox
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written on November 24, 2009
by Jason Therrien
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Social Media
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