- 8 Communications Tips for Small Businesses
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written on April 11, 2012
by Katherine Bulava
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Public Relations
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I’ve seen many small businesses struggle with communicating with current and potential customers because it’s yet another to-do on a long list. Here are a few pointers that can help you focus and get the word out about your business:
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- Good Public Relations is not just Outreach, it's also Responsiveness and Delivery
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written on March 05, 2012
by Katherine Bulava
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Public Relations
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Many people consider public relations as the act of reaching out – pitching to press or potential partners, establishing relationships, sharing your message – and it is. However, there is another side to public relations and that is being responsive – to everyone, but especially to those you’ve initiated contact with – and good service delivery.
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- Capturing Your Message In Your Communications
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written on February 10, 2012
by Katherine Bulava
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Public Relations
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You can hire an expensive advertising firm to create marketing materials for you or a consultant to manage your social media for you or assign these duties in house, but if you cannot communicate your message to those responsible for communicating it to your target audience, than you are not likely to end up with results that effectively communicate who you are and what you do. A crucial first step to starting and effective communications campaign that I always undertake with clients and yet is often overlooked is establishing your Creative Position.
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- Do You Need a Web Site?
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written on December 13, 2011
by Katherine Bulava
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Public Relations
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In today’s marketplace, the question “do I need a website?” should never even really be asked – Yes, yes you do! Even if you do not do any sales over the internet and aren’t interested in taking advantage of the internet as a place to find clientele (this isn’t the right marketing model for everyone by any means) a website still does something very essential – it presents you as a legitimate business.
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- Proactive Public Relations Planning
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written on September 09, 2011
by Katherine Bulava
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Public Relations
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I’ve often been asked by overworked non-profit and small business people how they can take advantage of the public relations opportunities that they feel are consistently passing them by. The answer is proactive planning. The planning process itself will take time and a good deal of work, but once you have a system in place, you will be set up to capture those PR opportunities as they arise.
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- Managing Your Message during Crisis
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written on July 22, 2011
by Katherine Bulava
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Public Relations
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Getting your message out regularly in an effective way can be challenging on its own and a crisis situation heightens that challenge. The secret to managing your message well in a crisis is about being prepared for it.
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- The Most Important, Overlooked Aspect of Public Relations: Show Up and Follow Up
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written on June 15, 2011
by Katherine Bulava
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Public Relations
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Public relations practice centers on building relationships and on building, establishing and maintaining a strong, positive reputation. The simplest and best thing that you can do for your business and organization in terms of your reputation and relationships is to show up and to follow up.
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- Charity Giving as a Part of Your PR Strategy
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written on March 21, 2011
by Katherine Bulava
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Public Relations
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There are many reasons to give to a charity, including some of the more obvious like feeling good about yourself and a getting a tax write-off. A great, yet oftentimes overlooked, reason is to define and affirm what you as a business stand for to your current and potential customers and, maybe, get some publicity out of it as well.
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- The Power of Permission in Public Relations
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written on February 22, 2011
by Katherine Bulava
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Public Relations
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When you want to borrow someone’s car or a pair of jeans or even a pencil, you ask permission first right? So why is it that so many people don’t think to ask permission to email you or call you or give your name as a reference?
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- What Can Winter Teach us About Public Relations
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written on February 03, 2011
by Katherine Bulava
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Public Relations
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As I stare at the snow STILL falling outside my window, two things come to mind: (1) I’m grateful to work from home and (2) Cleveland winter is a lot like public relations. It’s persistent, it’s long-lasting and it’s as much about what you see as what you don’t.
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- Personal Relationships Are Still Key for Public Relations Professionals
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written on January 28, 2011
by Jason Therrien
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Public Relations
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New tools emerge every day to make the public relations professional’s life easier, especially when pitching a story. Although social media platforms provide wonderful support in disseminating information, personal relationships and traditional pitching is still the best foundation for receiving the best news coverage.
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- Questions to Ask Yourself When Creating Your Unique Brand
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written on January 20, 2011
by Katherine Bulava
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Public Relations
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Many small business owners I meet are vibrant, energetic and passionate people – you really have to be to have the guts to turn your back on the security of a 9 to 5 in order to follow your passion for whatever it is you do. It’s that passion that makes you, and therefore your brand, unique.
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- Building Relationships through Public Relations
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written on December 22, 2010
by Katherine Bulava
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Public Relations
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Online sites like Facebook and LinkedIn have brought the spotlight back to an age-old way to generate business: networking. And networking is 100% based on relationships
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- Personal Relationships Are Still Key for Public Relations Professionals
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written on January 01, 0001
by
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Public Relations
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