- A note to marketers: Don’t forget to experiment
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written on January 20, 2012
by Jason Therrien
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Marketing Plans
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As we think about budgeting for 2012, we’d like to recommend an important line item that is far too often overlooked. In this time of exponential shifts in marketing efforts, don’t forget to include a place for experimentation.
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- Profit Sooner Part 2: Marketing Plan in a Minute
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written on May 02, 2011
by Shelley Solomon Cull
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Marketing Plans
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If plans to grow your business revenues and profits have been less than fruitful, here’s a quick fix. Learn how to do a marketing plan in a minute. OK maybe it will take 15 minutes. Read on…
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- Things to Consider When Hiring a Marketing Agency
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written on March 31, 2011
by Jason Therrien
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Marketing Plans
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Wearing many hats in an organization is very common. If you ask around, you’ll find that it’s rare for one person to have only one responsibility every day.
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- Direct Mail Campaigns
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written on May 14, 2008
by Rich Dusky
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Marketing Plans
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So, you're deciding on whether or not to employ a direct-mail campaign as part of your marketing plan? There are several things you will need to consider to make the direct mail campaign as effective as it can be.
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- A Clear Strategy for the Future
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written on April 14, 2008
by Rich Dusky
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Marketing Plans
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Many companies spend a good deal of their time "fighting fires" in the workplace. - That is, their time is spent realizing and reacting to situations, rather than planning ahead.
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- Building a winning team for your business
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written on February 25, 2008
by Rich Dusky
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Marketing Plans
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- Defining a Target Market
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written on January 15, 2008
by Rich Dusky
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Marketing Plans
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Do you know who your best customers are? Do you know what segment of the population is most likely to buy your service or product?
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- Websites A Homebased Businesss Virtual Real Estate
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written on December 13, 2007
by Rich Dusky
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Marketing Plans
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Our new "digitally-connected" environments are allowing many more people to follow their dream of being in business for themselves.
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- CRM Tools Getting Sales Marketing and Customer Service on the Same Page
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written on November 14, 2007
by Rich Dusky
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Marketing Plans
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Today, we seem to have to be quicker, smarter and more creative than the year before. Every company is searching for a competitive solution to beat competition.
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- Using the Web as a Marketing Tool
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written on October 19, 2007
by Rich Dusky
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Marketing Plans
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Nothing has impacted society and our behavior as rapidly as the internet has! It has changed the entire marketing communications dynamic, and has become an invaluable tool for small and large businesses.
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- An Effective Marketing Plan It Takes More Than One Ingredient
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written on October 05, 2007
by Rich Dusky
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Marketing Plans
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In our marketing plan workshops, we often find business owners or marketing managers who are not sure if they need a marketing plan or they are intimidated by the process and are looking for help.
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- If you want to improve your marketing results plan on it
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written on October 04, 2007
by Rich Dusky
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Marketing Plans
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Whether you're a small business owner or a marketing manager for a larger company, we've all made the same mistakes. You know the scenario all too well.
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