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The media overkill focused on Britain’s royal wedding demonstrated that nothing was too small for a “William and Kate” imprint. Get it while it’s hot, as they say. If your business is looking for its next theme for a sale or special event, remember that sometimes seemingly "un-related" events can spin out the most successful campaigns.
Wednesday, May 25 - Oprah’s Last Show.
The call is out to hair salons, grocery store check-out lanes and anywhere else there’s a flat screen and a large group of women. What might do before, during and after this historic must-see TV event? Of course you’ll broadcast it for your patrons, but what else? Could you host a fundraiser, or host a client appreciation party? Is there any Oprah-related focus you might spotlight, from Australia to Charles Dickens?
Developing a hook to Oprah may be a challenge, but it shows you're thinking outside of that darned box!
Friday, July 15: The Final Harry Potter Movie Premieres
It's a mistake to assume that the “Harry Potter & the Deathly Hallows Part 2” will interest children only. It was middle schoolers who led the pack when the books were new, but they’re older now and the movie franchise has reached almost everyone.
Particularly in an adult environment, a connection to Harry Potter shows a sense a humor. If your company has a connection to gardening or plants, for example, you might play up the Herbiology angle with “magical spells” from the movie. Connect with a non-profit that serves children in low-income families and sponsor “A Day at the Movies” including popcorn.