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Here Are 3 (in descending order)...
#9 - Identify your top clients (top 20% and more importantly your top 5%) - pay attention to them, treat them special and create products/services for them. They are your best and bring the most new clients. Put together marketing campaigns and products just for them! Not only will this help increase your business but it will improve customer loyalty among that group. People love being made to feel special! That is why many affluent people are willing to pay more for things that they could get elsewhere at a much lower price, they like being treated like they are special.
#8 - Make sure every lead is handled and accounted for properly - you work hard and often spend a lot of money to get new business in your doors. Have scripts to handle getting their information and to schedule the appointment and then a follow up system in place for those that do not buy, as they may not be ready now but will be at some point in time and you want them to buy from YOU!
#7 - Offer your customers additional products/services that fit what you sell them by creating joint ventures or affiliate relationships with a business that has that product. You have a list that already trusts you and buys from you. Find other products/services you don't provide and sell them to them. You are providing convenience to them and income for you!
Look for additional steps to come.
Dan Cricks
Results Marketing, LLC
Dan is an author and marketing & business consultant to many different professionals and types businesses. He currently has clients from all over North America and Australia. Dan speaks to many different groups locally and nationally, including business groups such as Chamber's of Commerce and different associations. Dan also will sometimes offer marketing seminars for these same groups. For more information contact Dan's assistant Alicia at 937-430-5651 or for a FREE report about marketing for any business go to http://www.greatresultsmarketing.com/ or http://www.nobscleveland.com/