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On October 11 Microsoft began a gradual two week process to transition Yahoo! ad serving from the Yahoo! Search Marketing platform to Microsoft Advertising adCenter for North America. This means that by the end of October, you’ll be able to advertise on Yahoo! Search, Bing Search, and their partner sites with one account through Microsoft adCenter.
Microsoft suggests that you can drive better results during this time by increasing your budget, adjusting your bids, managing your ad distribution, and monitoring your campaign's performance. So get ready for Bing and Yahoo, they will collectively have about 33% of the overall search market. Google have about 60% of the search engine market. This will help Internet Marketing cost by reducing the number of interfaces need to conduct Search Engine Advertising Campaigns for the US Internet Search Market. Marketing departments should compare CPC, cost per click with the old Yahoo Search and new Bing Search. Bing may charge a higher CPC in order to improve their profits.
Dave Goebel
Goebel Group