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Imagine the following scenario knowing that the complete list is almost impossible for most individuals or small businesses to achieve. The message here is "empowerment." Look at the power you already have, Dorothy.
EMPOWERING CASE STUDY
You've used traditional tools aimed at traditional media to tell your business’ story, but much of that involves waiting for someone else to decide whether your story really is any good. While you're waiting, you get online and:
-Put yourself on "The Radio" with your own podcast or interviews at online radio sites (BlogTalkRadio, wsRadio, TalkShoe...)
-Put yourself "On TV" by uploading video to sites like YouTube, Justin.tv, uStream or LiveStream.
-Put yourself in "The Newspaper" by finding the hyperlocal sites for your community. In northeast Ohio, that includes Patch and the neighborhood subsites of Cleveland.com.Of course, you'll also wallpaper your own website's homepage with the story. Don’t forget to add highlights to your company’s pages at Foursquare and Yelp.
-Get some "Billboard Advertising" by promoting your business' Facebook page on Facebook and other free or almost-free sites. Launch a Customer Engagement campaign with a new Twitter account. Consider sponsoring a contest entirely through Twitter or Facebook and local bloggers (with a stop at your website).
-Launch a "Direct Mail" campaign with an account at ConstantContact, Vertical Response or MailChimp to e-mail your news. You might want to make a mobile version of your website with Widgetbox, too If you have more cell phone numbers than email addresses, your "Direct Mail" may be delivered via mobile phone and texting. Online resources like Mozeo, BoomText and CallFire can help.