written on September 14, 2010 by Dennis Sommer
Related Items
- Does An In Store Video Monitor Make Sense for Your Business
-
written on August 28, 2011
by Karen Malone Wright
- Making The Ordinary Extraordinary
-
written on December 22, 2010
by Rachel Torchia
- How to Position Your Business to Create and Retain Customers
-
written on December 08, 2010
by Rachel Torchia
- What Did You Do With TODAY
-
written on November 09, 2009
by Rachel Torchia
- Homebuyer Credit Extended By Senate What Will It Mean To You
-
written on October 29, 2009
by Rachel Torchia
- Who Do you Trust
-
written on October 08, 2009
by Rachel Torchia
- A Not So Crazy Question
-
written on October 06, 2009
by Rachel Torchia
- Negative People Exhaust Positive People
-
written on September 23, 2009
by Rachel Torchia
- Good Intentions Are Not So Good
-
written on September 21, 2009
by Rachel Torchia
- Tug of War Your Mind and Emotions
-
written on September 03, 2009
by Rachel Torchia
- Lifes Ups and Downs Controlled by Emotions
-
written on September 01, 2009
by Rachel Torchia
- CFPA Impact On My Business How Will It Affect Your Business
-
written on August 28, 2009
by Rachel Torchia
- Who Are You
-
written on August 28, 2009
by Rachel Torchia
- Are You Sure You Are the Captain in Your Life
-
written on August 26, 2009
by Rachel Torchia
- Success Has A Price Tag
-
written on August 17, 2009
by Rachel Torchia
- Do You Have Clutter and Stacks In Your Life
-
written on August 11, 2009
by Rachel Torchia
- Nobodys Perfect
-
written on August 07, 2009
by Rachel Torchia
- What Would YOU Do Clean Your Office
-
written on August 04, 2009
by Rachel Torchia
- Have You Stopped Being A Risk Taker
-
written on August 03, 2009
by Rachel Torchia
- Never Give Up
-
written on July 27, 2009
by Rachel Torchia
- Behavior NEVER Lies Revisited
-
written on July 24, 2009
by Rachel Torchia
- Honestly Now Who Are You
-
written on July 23, 2009
by Rachel Torchia
- Grab Your Crayons When Your Mind Wants To Play
-
written on July 21, 2009
by Rachel Torchia
- Finding Your Unique Factor
-
written on July 20, 2009
by Rachel Torchia
- Are You A Collector Of Emotions That Haunt You
-
written on July 15, 2009
by Rachel Torchia
- You Can Ride But You Cant Hide
-
written on July 13, 2009
by Rachel Torchia
- Whos Writting Your Script For You
-
written on July 13, 2009
by Rachel Torchia
- The Pressure Is On and Your Overwhelmed STOP
-
written on July 08, 2009
by Rachel Torchia
- Taking Your Freedom To A Personal Level
-
written on July 07, 2009
by Rachel Torchia
- What Does Freedom Mean To You
-
written on July 06, 2009
by Rachel Torchia
- Putting Yourself On Overload Stress
-
written on June 30, 2009
by Rachel Torchia
- Pace and Exhaustion and What Happens to You
-
written on June 24, 2009
by Rachel Torchia
- Why To Do Lists Dont Work
-
written on June 23, 2009
by Rachel Torchia
- Are You Dangerous When Your Dont Control Your Emotions
-
written on June 22, 2009
by Rachel Torchia
- Your Presence Is Required To Be Present Today
-
written on June 17, 2009
by Rachel Torchia
- Do you REACT or Do you RESPOND There Is A Big Difference
-
written on June 16, 2009
by Rachel Torchia
- GET READY GET SETRUNFASTERFASTER
-
written on June 15, 2009
by Rachel Torchia
- Roses RosesDo You Stop To Smell The Roses
-
written on June 12, 2009
by Rachel Torchia
- A Puzzle To Solve Slow Down To Speed Up
-
written on June 11, 2009
by Rachel Torchia
- Running Around In Circles Can Make You Dizzy
-
written on June 10, 2009
by Rachel Torchia
- Too Many Things To Finish Whose Fault Is It
-
written on June 08, 2009
by Rachel Torchia
- Great Service is a Surprise Try It They Come Back
-
written on June 05, 2009
by Rachel Torchia
- Help I Am Stuck and Cant Move On
-
written on June 04, 2009
by Rachel Torchia
- Have YOU Ever Been Stuck in Yesterday
-
written on June 03, 2009
by Rachel Torchia
- You Know What THey Say About Good Intentions
-
written on June 02, 2009
by Rachel Torchia
- To Do Lists
-
written on June 01, 2009
by Rachel Torchia
- When You Lose Your Temper Who Catches It
-
written on June 01, 2009
by Rachel Torchia
- Emotions are a Part of YOU
-
written on May 28, 2009
by Rachel Torchia
- Do You Let Your UGLY SIDE Loose
-
written on May 27, 2009
by Rachel Torchia
- Eliminate the Negative and Accentuate the Positive
-
written on May 26, 2009
by Rachel Torchia
- Surprise Your Custoemrs They Will Love You
-
written on May 26, 2009
by Rachel Torchia
- What Is This Thing Called SUCCESS
-
written on May 22, 2009
by Rachel Torchia
- Emotional Pain Did You Deal With It
-
written on May 19, 2009
by Rachel Torchia
- Can You Win the Battle with YOU
-
written on May 15, 2009
by Rachel Torchia
- Negative Emotions Do Make You Feel Tired
-
written on May 13, 2009
by Rachel Torchia
- Richards Message Tells Us How To Slow Down And Stay Calm
-
written on May 08, 2009
by Rachel Torchia
- Richard Asks Do you Listen
-
written on May 07, 2009
by Rachel Torchia
- Morning Minute and negative days from Richard Flint
-
written on May 06, 2009
by Rachel Torchia
- Richard Flint Morning Minute Food for thought in Tough Times
-
written on May 05, 2009
by Rachel Torchia
- A Marketing Podcast
-
written on October 09, 2008
by Rachel Torchia
- Continuing With 8 steps to Balancing Words and Behavior
-
written on April 07, 2008
by Rachel Torchia
- BRINGING THE CUSTOMER BACK starts with an honest assesment of your BEHAVIOR What does your behavior say to others BEHAVIOR NEVER LIES
-
written on March 27, 2008
by Rachel Torchia
- Marketing is an Art Choose your Brush Strokes WiselyStay tuned forThe Art of Bringing The Customer Back
-
written on March 24, 2008
by Rachel Torchia
- Why We Spoil Our Customers
-
written on March 10, 2008
by Rachel Torchia
View All
More By This Expert
-
6 Reasons Why Successful Companies Use Outside Business Advisers
-
written on May 10, 2011 by Dennis Sommer
-
5 Tweaks to Energize Your Business Improvement and Growth
-
written on April 11, 2011 by Dennis Sommer
-
8 Strategies to Increase Sales Revenue Growth
-
written on October 25, 2010 by Dennis Sommer
-
10 Entrepreneurial Traits You Need to Grow a Business
-
written on October 05, 2010 by Dennis Sommer
-
How Employee Training Can Improve Your Business Growth Even When Budgets are Tight
-
written on August 19, 2010 by Dennis Sommer
-
Improve Business Growth by Writing Everything Down
-
written on August 13, 2010 by Dennis Sommer
-
Business Strategy Improvement by Being Different
-
written on August 04, 2010 by Dennis Sommer
-
Sales Growth Improvement Using Proprietary Products
-
written on July 22, 2010 by Dennis Sommer
-
Business Growth Improvement by Reinventing Offerings
-
written on July 13, 2010 by Dennis Sommer
-
Business Growth Improvement Using Niche Markets
-
written on July 07, 2010 by Dennis Sommer
-
Business Growth Improvement by Eliminating Underperformers
-
written on June 30, 2010 by Dennis Sommer
-
Leadership Improvement by Giving Opportunities
-
written on June 28, 2010 by Dennis Sommer
-
Leadership Improvement by Empowering Staff
-
written on June 25, 2010 by Dennis Sommer
-
Leadership Improvement by Creating Enjoyment
-
written on June 17, 2010 by Dennis Sommer
-
Leadership Improvement by Leading with Optimism
-
written on June 14, 2010 by Dennis Sommer
-
Leadership Improvement by Sharing Your Vision
-
written on June 11, 2010 by Dennis Sommer
-
Leadership Improvement by Showing Trust
-
written on June 09, 2010 by Dennis Sommer
-
Business Growth Improvement Tip You Must Adapt
-
written on June 07, 2010 by Dennis Sommer
-
Leadership Improvement Dealing with Staff Burnout
-
written on June 03, 2010 by Dennis Sommer
-
Software and IT Service Firms Must Adapt to Survive
-
written on October 14, 2009 by Dennis Sommer
-
Improving Business Performance by Creating High Performance Teams
-
written on September 08, 2009 by Dennis Sommer
-
5 Ways to Stimulate Sales Growth and Business Value
-
written on June 30, 2009 by Dennis Sommer
-
Top 5 Business Growth Success Secrets
-
written on February 23, 2009 by Dennis Sommer
-
15 Critical Leadership Traits Needed Today!
-
written on February 16, 2009 by Dennis Sommer
View All
Developing loyal customers is a simple and proven tactic used by top performers to improve business growth in today’s challenging economy. Improving business growth is not easy. This simple strategy can help you achieve your goals.
Do you pat yourself on the back because you have so many satisfied customers? Well, having satisfied customers may not be good enough. In today's tough economic times true success will be measured by the number of "loyal" customers you have.
Sure, every company, salesman, and consultant wants satisfied customers, but can or should you do better than that? Should you have loyal customers?
What's the difference? Satisfied customers are still willing to listen to your competitors, but loyal customers think you are the greatest thing since sliced bread.
You develop loyal customers by continually asking your satisfied customers if there's anything else you can do for them. And once you have a loyal customer, make them part of your team by asking them to refer you to their friends and colleagues.
How to dazzle your customer base.
1. Go out of your way for loyal customers. Do them a favor. Locate a hard to find item or, if your staff is tied up, do the work yourself.
2. Under promise and over deliver. Do they need it in two weeks? Give it to them in one.
3. Offer your best customers a benefit they didn't even know existed. Did they miss a special offer? Give them a discount anyway.
4. Follow up, especially after a big order or a major project. Are they satisfied, or is there something else you can do for them?
5. Above all, be honest. Don't oversell goods or services. Show them you have their best interests at heart, and you'll have a customer for life.
Keeping Loyal Customers
Consider this, it costs six times more to sell something to a new customer than to an existing one. Follow these steps to keep your loyal customer base.
1. Within two days of making a sale, send your customers a thank you note.
2. Thirty days later, send another note or call to find out if the customer has any questions.
3. Within 90 days, send buyers another note telling them about related products or services.
4. After nine months, ask for the names of three people you can add to your mailing list.
5. On the one year anniversary of the sale, send a card, perhaps with a discount included.
Never stop courting your loyal customers. Loyal customers should make up 50 to 75% of your customer base.
Dennis Sommer is the CEO of Executive Business Advisers - Dennis is a highly sought after CEO and business improvement adviser providing the guidance you need to take your business to the next level. Call 800-627-6512 for a free consultation.
© Copyrighted by Dennis Sommer - CEO, Executive Business Advisers. All rights reserved.