Marketing

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Top Ten Mega Marketing Mistakes That ENTREPRENURS Make The last two
written on February 23, 2009 by Dan Cricks
Marketing 101

#9: The next marketing mistake is "Lack of 'Shameless' Self Promotion." One thing that I have discovered in speaking to thousands of business owners, sales professionals and entrepreneurs is that everyone thinks their particular business is different. Well you're probably right.

 

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Top Ten Mega Marketing Mistakes That ENTREPRENURS Make Here are 7 and 8
written on February 18, 2009 by Dan Cricks
Marketing 101

#7 & 8: The next two marketing mistakes actually go together, hand-in-hand. They are "Working 'In' Your Business Instead Of 'On' Your Business" and "Not Realizing The Overall Importance Of Marketing."

 

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Top Ten Mega Marketing Mistakes That ENTREPRENURS Make Here are 5 and 6
written on February 16, 2009 by Dan Cricks
Marketing 101

#5: If a referral customer is the second easiest customer to sell, then whom do you think is the third easiest customer to sell? The answer is "lost customers."

 

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Top Ten Mega Marketing Mistakes That ENTREPRENURS Make Here are 3 and 4
written on February 12, 2009 by Dan Cricks
Marketing 101

#3: How many of you "Lack Diversification In Your Marketing?" I'm continually amazed at how many business still are NOT aware of the vast number of different types of media that they can "cost effectively" use to market their businesses.

 

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Top Ten Mega Marketing Mistakes That ENTREPRENURS Make Here are the first two
written on February 10, 2009 by Dan Cricks
Marketing 101

I can't emphasize enough how important it is to know mistakes, because just by knowing them and avoiding them, you can make a HUGE difference in the balance of your bank account. Now don't feel bad if you identify with most of these as I go through them. I'm proud to say that I have made every one of them sometime during my career.

 

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What is good percentage of new visitors to a website compared to returning visitors
written on January 20, 2009 by David Goebel
Search Engine Marketing

What type of website do you have, ecommerce or informational? Do you buy sponsored links on Google, Yahoo, or MSN? Is your website intended for Business B2B or Consumers B2C?

 

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Building Your Brand House A Primer
written on January 16, 2009 by Rachel Downey
Branding

Building a Brand can be compared to building a house. You need to know what functions are needed, what style to design in and if (how) the house has value in the market. It is certainly helpful to know what the potential owners (aka customers) are like so you can make sure you appeal to their needs. And it is doubtful that you would begin building without a vision, a good blueprint (plan) and an appropriate budget.

 

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What about the elephant It must be considered
written on January 15, 2009 by Dan Cricks
Marketing 101

Just about every business has that something about their business that they that may be hindering their ability to close more sales or to gain more repeat business.

 

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How To Get Leads
written on January 14, 2009 by Matt Minarik
Lead Generation

Imagine coming into work one day to find a stack of new, fresh, hot business leads!! People that you have never met before are now telling you that they want what you have to offer and are willing to pay for it. Could it be true?!

 

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Internal Blogging
written on January 13, 2009 by Jason Therrien
Social Media

Organizations of all sizes struggle with internal communication. Challenges such as separate office locations, growing teams and detailed projects hinder productive dialogue.

 

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The Unkindest Cut Could Be Fatal
written on January 12, 2009 by Dan Cricks
Marketing 101

The Deadliest Cut: I will explain why you must NOT slash marketing and... o ffer a whole new way to think about the "M" word

If you are poised to chop your marketing budget, STOP. That's the worst move your and/or your company could make right now. Here, here are a few steps you should take instead.

 

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Advertising to iPhone and G1 Mobile Users with Google Adwords
written on December 10, 2008 by David Goebel
Search Engine Marketing

Now we can target mobile users with search advertising. This is great for location specific searches for restaurants, shopping, and attractions. During Christmas 2007, the iPhone drove more traffic to Google.com worldwide than any other mobile platform.

 

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Research is the Key to a Great Search Engine Marketing Campaign
written on November 20, 2008 by David Goebel
Search Engine Marketing

The nice thing about search engines is that they remember everything. Whatever anyone puts into the search box on Google, Yahoo, or any of the search engines is saved for analysis.

 

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Successful Corporate Blogs Focus on Engagement
written on November 18, 2008 by Jason Therrien
Social Media

Have you ever wondered what the value of a corporate blog is and how you can accurately represent your company by blogging?

 

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Effective Social Media Example Target Reaches Consumers With Facebook
written on October 13, 2008 by Jason Therrien
Social Media

Social Media campaigns can be very beneficial to larger marketing efforts if they are a genuine representation of your brand’s message.

 

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A Marketing Podcast
written on October 09, 2008 by Rachel Torchia
Customer Retention

Secrets to spending marketing and advertising dollars wisely.

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Tips to Reduce your Search Engine Advertizing Expense and Increase Conversions
written on October 03, 2008 by David Goebel
Search Engine Marketing

Sometimes it's not how many but who visits your website that's important. Once a Search Engine advertising campaign is up and running it is advised to fine tune it to get the best conversion rates.

 

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Testing Search Ad Landing Pages to improve Conversion Rate
written on September 09, 2008 by David Goebel
Search Engine Marketing

 

Is it better to increase the amount of money that you spend for your search marketing campaigns (Google Adwords, Yahoo, or MSN) or is it better to increase the conversion rate of your existing campaigns?

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Best Practices for Privacy and Professionalism with Social Media Platforms
written on September 08, 2008 by Jason Therrien
Social Media

Social networking is a growing trend which means the rules are still being written. While this technology continues to take shape, several issues are coming to the forefront of the social media discussion.

 

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Tips To Make Sure Your Advertising Copy Works Tips 13 and 14
written on August 04, 2008 by Dan Cricks
Marketing 101

Here are the last two, last month I gave tips #10-12 here are the #13 & 14.

Number Thirteen; Don't Be Cheap: When you send something that looks cheap people will assume that the product and/or service that you are advertising is cheap. Just because you can send an email for FREE doesn't mean it has to look cheap.

 

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How To Make Sure Your Advertising Copy Works Tips 1012
written on July 28, 2008 by Dan Cricks
Marketing 101

Number Ten; No Deadline Or "Wimpy" Deadline: People are natural procrastinators and unless you motivate them to respond NOW, they never do. They might look at your ad and want to take advantage of your offer, but unless they have to respond right away, they will often set it aside, never to take action. A deadline is what makes them respond.

 

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When and how to create a social media campaign
written on July 03, 2008 by Jason Therrien
Social Media

Before creating a social media campaign, consider your objectives. Do you want to improve brand recognition by engaging your target market?

 

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14 Tips to make sure that your advertising copy works
written on June 02, 2008 by Dan Cricks
Marketing 101

Number one; Translate features into benefits. Don't just give information and assume that the reader will interpret.

 

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14 Tips to make sure that your advertising copy works
written on June 02, 2008 by Dan Cricks
Marketing 101

Number four; Use testimonials in all of your copy(ads). It is always far better to have someone else singing your praises, even if you are ten times more eloquent. If you are not using testimonials in all of your copy and ads you should start right now.

 

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Direct Mail Campaigns
written on May 14, 2008 by Rich Dusky
Marketing Plans

So, you're deciding on whether or not to employ a direct-mail campaign as part of your marketing plan? There are several things you will need to consider to make the direct mail campaign as effective as it can be.

 

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