- Why Social Media is Called Social
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written on January 27, 2012
by Karen Malone Wright
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Social Media
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Is your social media account truly social, or have you created an online bulletin board?
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- A note to marketers: Don’t forget to experiment
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written on January 20, 2012
by Jason Therrien
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Marketing Plans
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As we think about budgeting for 2012, we’d like to recommend an important line item that is far too often overlooked. In this time of exponential shifts in marketing efforts, don’t forget to include a place for experimentation.
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- 3 Tips for Spicing Up Your LinkedIn Profile for the New Year
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written on December 21, 2011
by Administrator One
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Social Media
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Three Tips for Spicing Up Your LinkedIn Profile for the New Year
1. Be complete. Make a New Year’s resolution to complete your profile.
2. Showcase your skills. Add the “Skills Section” to your profile.
3. Make it dynamic. Liven up your page by incorporating apps.
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- Do You Need a Web Site?
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written on December 13, 2011
by Katherine Bulava
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Public Relations
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In today’s marketplace, the question “do I need a website?” should never even really be asked – Yes, yes you do! Even if you do not do any sales over the internet and aren’t interested in taking advantage of the internet as a place to find clientele (this isn’t the right marketing model for everyone by any means) a website still does something very essential – it presents you as a legitimate business.
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- The Agency as the Educator
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written on November 28, 2011
by Jason Therrien
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Marketing 101
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We’ve noticed a trend in the past few years that has been interesting to watch from the agency perspective.
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- How to come up with content for social media
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written on November 03, 2011
by Katherine Bulava
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Social Media
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“I’m not interesting.” “I have no idea what to write.” These are statements I hear often when talking to clients about coming up with content for social media and, often, they have avoided using social media for this very reason. Well, let me let you in on a little secret: Everyone is interesting to someone!
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- It's Not About You
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written on October 04, 2011
by Nikki Evans
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Marketing 101
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When you’re trying to convince people to purchase your products or services, you must focus on them, not on you and your products or services.
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- Emotional Branding Campaigns
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written on September 29, 2011
by Jason Therrien
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Branding
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One of the most important ways a brand comes to life is the way it impacts the lives of its customers.
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- 5 Ways to Maximize Your Brand with Energy Awareness
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written on September 13, 2011
by Betsy B Muller
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Branding
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Much has been written about branding as the means by which a business identifies itself, sets itself apart and creates a memorable impression upon the market it serves. On the most basic level, most people think of a brand from a purely visual form in terms of design, color, logo, printed items and other elements such as a clean, attractive place of business.
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- Proactive Public Relations Planning
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written on September 09, 2011
by Katherine Bulava
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Public Relations
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I’ve often been asked by overworked non-profit and small business people how they can take advantage of the public relations opportunities that they feel are consistently passing them by. The answer is proactive planning. The planning process itself will take time and a good deal of work, but once you have a system in place, you will be set up to capture those PR opportunities as they arise.
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- Does An In Store Video Monitor Make Sense for Your Business
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written on August 28, 2011
by Karen Malone Wright
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Customer Retention
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Every marketing trend isn’t for every business.
Detail: Have you noticed that video monitors are popping up in places where they never were before? Hotel hallways. Elevators. Waiting rooms. Gasoline pumps. What’s going on?
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- 3 Easy Ways to Monitor Online Chatter About Your Business
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written on August 28, 2011
by Karen Malone Wright
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Social Media
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Even if you don’t know how to use social media, there’s no reason not to know what’s being said about your business online.
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- Can Google’s +1 button influence Google Adwords & Search Results?
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written on August 18, 2011
by David Goebel
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Search Engine Marketing
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Sharing web content through social media continues to be a growing trend. People trust recommendations from their friends and family over any other source on the web.
Google had dabbled in social media before when they launched Google Buzz. Google Buzz quickly fizzled out, but it managed to get the ball rolling for their new product, the Google +1 button.
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- Lip Dubbing to Draw Attention to Your Business
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written on August 16, 2011
by Nikki Evans
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Marketing 101
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How a city, retirement community, school and TV show effectively used lip dubbed video for promotion; how you might use lip dub to promote your business
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- Building Healthy Client/Agency Relationships
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written on July 26, 2011
by Jason Therrien
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Marketing 101
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Billions of dollars each year are invested into marketing. Agencies are hired to help companies develop strategic campaigns to address their marketing needs.
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- Managing Your Message during Crisis
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written on July 22, 2011
by Katherine Bulava
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Public Relations
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Getting your message out regularly in an effective way can be challenging on its own and a crisis situation heightens that challenge. The secret to managing your message well in a crisis is about being prepared for it.
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- A QR code is not a mobile marketing strategy
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written on July 06, 2011
by Jason Therrien
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Social Media
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Mobile marketing has definitely been a hot topic this year. We've watched brands jump in and take advantage of this rapidly increasing delivery channel.
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- Selecting Graphics for Ads That Work
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written on June 28, 2011
by Nikki Evans
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Marketing 101
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Beside the Pennsylvania highway, a billboard caught the attention of both my husband and me.
Its graphic was instantly recognizable—photo of a large plane floating in water, 155 people on its wings. Probably like you would do, we thought back to when we first saw the video of the plane landing smoothly in the Hudson River.
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- The Most Important, Overlooked Aspect of Public Relations: Show Up and Follow Up
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written on June 15, 2011
by Katherine Bulava
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Public Relations
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Public relations practice centers on building relationships and on building, establishing and maintaining a strong, positive reputation. The simplest and best thing that you can do for your business and organization in terms of your reputation and relationships is to show up and to follow up.
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- Marketing Lingo Explained, A Mini Glossary
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written on June 09, 2011
by Rachel Downey
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Branding
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There is a lot of confusion over the various types of plans businesses use and even more confusion about how Brand fits into the mix. This article strives to bring clarity to these tools by sharing brief definitions of each term, in the relative order in which they should be addressed and by using the analogy of building a house.
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- How to Run a Successful Twitter Chat
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written on June 06, 2011
by Jason Therrien
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Social Media
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A Twitter chat is not a new concept. There are a few that have been running weekly or monthly for a few years now, but starting a Twitter chat can be intimidating.
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- The Cost and Value of Social Media
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written on May 31, 2011
by Katherine Bulava
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Social Media
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Here’s an article on the “true cost” of social media that, believe it or not, shows that there is real value in running social media campaigns in terms of customer retention, increased customer loyalty, increased customer spending and as a referral base. While the costs outlined in the article apply to larger businesses, the cost for small businesses and non-profits can be significantly less, depending on the length of the campaign and the amount of work that you outsource versus the amount of work that keep in-house.
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- Do You Know What This Is?
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written on May 13, 2011
by Diane Helbig
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Marketing 101
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Many small business owners struggle with creating their marketing message and selling their product or service. There are various reasons for this including not knowing the answers to some basic questions.
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- Marketing's About Individuals, Not Companies
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written on May 02, 2011
by Nikki Evans
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Marketing 101
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If you’re trying to get people interested in what you have to offer, direct your marketing toward the right audience and then talk to them as individuals.
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- Profit Sooner Part 2: Marketing Plan in a Minute
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written on May 02, 2011
by Shelley Solomon Cull
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Marketing Plans
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If plans to grow your business revenues and profits have been less than fruitful, here’s a quick fix. Learn how to do a marketing plan in a minute. OK maybe it will take 15 minutes. Read on…
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