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NEOSA Sales and Marketing SIG: New Media Marketing for Tech Companies

written on June 24, 2011 by Administrator One

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Creating awareness that generates demand for your company’s software products or IT services is never an easy task. Traditional media outlets have been eclipsed by a variety of new media opportunities and tactics, from SEO, to paid search, to blogging and other tactics. But what’s right for your business? And which new media outlets or combinations represent the best and most economical vehicles for your business and its products? How do you create the content that fits the medium, meaningfully engages your target audience and drives them to your products and services?

Join us for an enlightening presentation from the team at Realeflow, a highly successful software company operating in the residential and commercial real estate industry. The team will share their experiences using a variety of social media tools including web video and more as they grew into one of the most successful software companies in the region.
The panel will explore their current mix of new media tools, lessons learned along the way and how they have blended them into a cogent sales and marketing vehicle. You will hear a variety of practical viewpoints on exploiting new media marketing including the entrepreneurial/executive, information technology and content production.

Learn real world, best practices for developing your new media strategy, selecting the right new media tools and creating content that is compelling while fully exploiting the medium through which it is delivered.

Presenters:
Greg Clement, Founder and President
Greg is a serial entrepreneur and has a well-established track record of creating successful thriving companies. Greg founded Realeflow in 2006, and it has become the most successful real-estate internet platform on the market. Greg’s “I Don’t Like To Work” concept elevated him from a successful entrepreneur to an internet guru.

Joe Singleton, Chief Operating Officer
Prior to Realeflow, Joe was a founding member and Chief Technology Officer at Insurance.com. In his ten years at Insurance.com, Joe was an integral part of the Executive Management team that grew Insurance.com to the largest independent auto insurance agency in the country.

Rick Scheeser, Video Production
Rick has been with Realeflow since 2008 and has vast knowledge of video production; list building techniques, and online marketing. Rick creates and manages all video for Realeflow and is a key part to the product creation process.

About Realeflow
Founded in 2006, the company has developed a number of market leading real estate software solutions including:
• The OpenRoad Platform, a Software as a Service (SaaS) solution for Real Estate Investors with over 19,000 users.
• Sellpoint, a property blasting site that posts listings on dozens of websites. Re-launching in Q3, 2011.
Learn more at: http://www.Realeflow.com

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