- Lead Generation Strategies for Tech Firms
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written on June 03, 2013
by Brad Nellis
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NEOSA- The COSE Technology Network
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Chris Peer, CEO of SyncShow Interactive, provided an interesting, engaging discussion on lead strategies for tech firms; here's the Q&A portion of the event.
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- Lead Generation Strategies for Tech Firms
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written on June 03, 2013
by Brad Nellis
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NEOSA- The COSE Technology Network
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According to the NEOSA Quarterly Survey, the regional tech sector performed very well last year with a high point of 77% of companies reporting good/very good results for the 4th quarter of 2012. While the industry may be doing well, finding and nurturing new prospects and customers is a constant challenge for tech firms. Creating awareness of one’s company and its products and services is critical.
But how does your company avoid reactive solutions that feature the “marketing flavor of the month? And how does your company develop and deploy an integrated, holistic approach that builds awareness but also connects prospects deeply to your company?
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- NEOSA Best of Tech Interview with Vox Mobile
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written on May 29, 2013
by Brad Nellis
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NEOSA- The COSE Technology Network
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Vox Mobile won Best IT Services Company at the 2013 NEOSA Best of Tech Awards in April. Kris Snyder, Founder and CEO, spent time with NEOSA recently to share his thoughts on the company's growth and future prospects.
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- NEOSA Best of Tech Interview with Decision Desk
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written on May 29, 2013
by Brad Nellis
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NEOSA- The COSE Technology Network
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Decision Desk won Best Emerging Company at the 2013 NEOSA Best of Tech Awards. Founder and CEO John Knific shared his thoughts on launching the company, their growth and early stage support they've received.
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- NEOSA Best of Tech Interview with Hyland Software
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written on May 21, 2013
by Brad Nellis
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NEOSA- The COSE Technology Network
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NEOSA recognized Hyland Software as Tech Company of the Year at the 2013 Best of Tech Awards dinner held on April 18, 2013. CEO Bill Priemer shared his thoughts on the company's growth, its culture, and his vision for the company over the next few years. He also had some interesting ideas on things he'd change in the CLE if he had a magic wand.
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- NEOSA Best of Tech Award Interview with iOTOS
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written on May 21, 2013
by Brad Nellis
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NEOSA- The COSE Technology Network
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NEOSA recognized iOTOS as tht Most Promising Start Up at the 2013 Best of Tech Awards dinner on April 18, 2013. The company is deploying software and hardware to take advanctage of the next wave of the internet, the internet of things. Founders Chris Armenio and Art Geigl shared their thoughts on the birth of the company, future plans and a vision for tech in Northeast Ohio.
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- Content Marketing for Tech Firms
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written on March 28, 2013
by Brad Nellis
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NEOSA- The COSE Technology Network
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The world has changed. Sending out foot soldiers to track down customers or cold-calling until one’s fingers bleed no longer generate the new, prospective clients as they used to.
Today, prospects and clients have access to source after source of information to find or research solutions. But how does your company standout in this cacophony? How do you get noticed by prospects and clients alike? And most importantly, how can your company create and share information that takes your prospects from awareness to purchase?
Leveraging effective content marketing strategies is the answer, and Joe Pulizzi, founder of the Content Marketing Institute, will tell you how it’s done.
About our speaker
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, as well as the premier international content marketing event Content Marketing World and Chief Content Officer magazine. He is also co-author of the highly praised book Get Content Get Customers(McGraw-Hill), recognized as THE handbook for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.
Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange. Follow Joe on Twitter @juntajoe.
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- NEOSA Interview with BlueBridge Networks: Building Trust in the Market
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written on March 14, 2013
by Brad Nellis
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NEOSA- The COSE Technology Network
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BlueBridge Networks is a premier IT services company offering data center services, disaster recovery expertise, managed services and more. NEOSA recently spent time with Managing Director, Kevin Goodman, to talk about building and leveraging trust in the market place to grow a tech business.
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- Growing with Inbound and Content Marketing with Syncshow Interactive
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written on February 08, 2013
by Brad Nellis
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NEOSA- The COSE Technology Network
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NEOSA member, Syncshow Interactive, shares insight into how companies grow through tech-driven marketing efforts. Chris Peer, Founder/ CEO offers an education on how to select a vendor, how to establish an effective, metrics-driven program and most importantly: how to avoid failing.
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- Tech Growth: CEO Perspectives
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written on February 07, 2013
by Brad Nellis
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NEOSA- The COSE Technology Network
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All businesses go through various stages, such as start-up – growth – maturity. Tech companies are no different, albeit with a few nuances. But growing a tech company is nonetheless challenging: adding and integrating talent, staying on top of rapidly changing trends, finding funding and more. How have your peers, running successful, growing tech companies done it? What are some secrets to successfully growing a tech company in the CLE?
Sharing their insights are:
• Ron Crowl, CEO - FeneTech. FeneTech, offers an ERP solution specifically targeted to the glass making industry. Winner of NEOSA’s Best Emerging Company award in 2011, the company expanded internationally several years ago and has dramatically grown sales in the past several years.
• Mark Woodka, CEO – OnShift. OnShift offers scheduling and staff management software for the healthcare industry. Winner of Best Emerging Company in 2010, and Best Software Product Finalist in 2012, the company has steadily grown sales and attracted significant capital investment.
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- Tech Growth CEO Perspectives
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written on February 07, 2013
by Brad Nellis
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NEOSA- The COSE Technology Network
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Here's the Q&A session from the recent NEOSA Forum, Tech Growth: CEO Perspectives.
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- Tech Selling in the New Paradigm
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written on January 28, 2013
by Brad Nellis
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NEOSA- The COSE Technology Network
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“New paradigm” can sometimes be an overused business phrase, describing industry changes, whether fundamental or not. But we really are deep in a new paradigm for tech sales. With so much information available to buyers now, it’s common for decisions to be made, or nearly made, without engaging a vendor in a conversation until late in the process. In a market where your customer:
• often knows about your product before you even make a sales call . . .
• or the decision maker is protected behind secretaries and layers of management . . .
• Where you are struggling to stand out and get noticed . . .
This session will give you insights into marketing methods and selling skills that will grow your revenues. Come and discover how to drive your sales results with new ideas and methods as we look at the secrets of Harley Davidson, Disney, The Blue Man Group and Burt’s Bees. Discover how to get all of the stakeholders who are involved in the purchasing decision for the customer ON BOARD for you and your offering. You will learn why the traditional sales and marketing that got you success in the past WILL NOT WORK ANYMORE.
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- 2013 Selling to the CIO Part 2
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written on December 19, 2012
by Brad Nellis
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NEOSA- The COSE Technology Network
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Selling to C-level executives requires diverse and unique skill sets. Gaining attention, identifying strategic value, positioning your company as a partner and other issues are all key factors. But how does your company break through to the C-suite? Once you’re there, how do you ensure your company remains there? And how do you avoid the pitfalls of selling to the C-level?
These questions and others were answered by our panel of CIOs and senior executives at NEOSA's Selling to the CIO, one of our most popular seminars.
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- 2013 Selling to the CIO Part 1
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written on December 19, 2012
by Brad Nellis
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NEOSA- The COSE Technology Network
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Selling to C-level executives requires diverse and unique skill sets. Gaining attention, identifying strategic value, positioning your company as a partner and other issues are all key factors. But how does your company break through to the C-suite? Once you’re there, how do you ensure your company remains there? And how do you avoid the pitfalls of selling to the C-level?
These questions and others were answered by our panel of CIOs and senior executives at NEOSA's Selling to the CIO, one of our most popular seminars.
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- 2012 CIO Symposium Hal Becker Leadership Lessons
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written on October 24, 2012
by Brad Nellis
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NEOSA- The COSE Technology Network
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Hal Becker presents Leadership Lessons: From Lincoln to Picard
Management is about doing and leadership is about being. But what exactly does it mean to be a “good” or “successful” leader? And what lessons can be learned from Abraham Lincoln and Captain Jean-Luc Picard? Yes, that Captain Picard.
Author and national speaker, Hal Becker will share an energetic, entertaining and enlightening presentation, designed to challenge your thinking about leadership and offer valuable insights into what makes an exceptional leader.
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- 2012 CIO Symposium AJ Hyland Tech Talk
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written on October 24, 2012
by Brad Nellis
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NEOSA- The COSE Technology Network
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AJ Hyland, CEO – Hyland Software, presents Entrepreneurial Lessons for Tech Teams
Founded in 1991, Hyland Software is one of the 200 largest software firms in the U.S. with more than 10,000 customers and over 1200 employees world-wide. A.J. Hyland, President and Chief Executive Officer, joined the company in 1993 and has held a variety of positions. In 1997, A.J. was promoted to President and in 2001 he was promoted to CEO.
AJ shares details on the key entrepreneurial traits that Hyland demonstrates and offers insight into how tech teams can leverage entrepreneurial traits to greater success within a corporate environment.
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- 2012 CIO Symposium Jim Tressel Tech Talk
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written on October 24, 2012
by Brad Nellis
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NEOSA- The COSE Technology Network
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Jim Tressel, VP for Strategic Engagement – The University of Akron presents Leading and Motivating for Exceptional Performance
Information technology teams are clearly comprised of disparate individuals with unique personalities, skills and goals. And leading those teams to accomplishments, successes and meaningful impact to the corporation are critical issues for Chief Information Officers. Not unlike a college football team and its head coach. Best known for leading the Ohio State Buckeyes to multiple championship seasons, Jim Tressel joined the University of Akron in 2012 as VP of Strategic Engagement.
Tressel will will share insight into leading teams to achieve incredible accomplishments and how lessons learned from those days can help CIOs lead their teams ever higher.
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- Managed Services with Bay Pointe Tech
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written on October 22, 2012
by Brad Nellis
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NEOSA- The COSE Technology Network
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Founded in 1998, NEOSA member Bay Pointe Tech Services provides a variety of IT services to local and regional clients. Managed services, cloud solutions, and a new data center make up the core of the company's offerings. Principals at the company spent some time with NEOSA recently to share some of their insight into selecting a managed services provider and other issues.
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- 2012 CIO Symposium BYOD Breakout
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written on October 03, 2012
by Brad Nellis
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NEOSA- The COSE Technology Network
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Organizations that believe they can save money and enhance productivity just by saying, “BYOD? We’re cool with that”, are really setting themselves up for a fall.
This issue is about connection and communication, not the hardware itself. The benefits that arise from getting this point right all arise from the standard considerations - reduction of cost and risk plus value creation.
The questions IT needs to answer come thick and fast. Which devices? Do we include tablets? Fully employee owned, company subsidized, company “leased” for its teams? All good questions, but BYOD isn’t only about devices, but something much more important - their use.
This session will explore the successes, challenges and key issues for peer IT executives and their organizations that are developing and implementing BYOD strategies.
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- 2012 CIO Symposium Rising Stars Breakout
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written on October 03, 2012
by Brad Nellis
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NEOSA- The COSE Technology Network
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Demand for IT talent is at historically high levels. In fact, NEOSA’s quarterly survey recently found that 82% of responding tech companies had current job openings and 73% were planning for a net increase in staff in the coming twelve months.
Landing top talent is hard enough, but retaining top talent can be even more difficult. With upward mobility limited, how does a company manage its rising talent and keep from losing that talent to competing opportunities?
This session features peer executives sharing how their organizations maintain that critical balance between career trajectory and business opportunities.
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- 2012 CIO Symposium Mobile Tech Breakout
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written on October 03, 2012
by Brad Nellis
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NEOSA- The COSE Technology Network
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Native apps on various mobile platforms deliver web content on the go. But because of the frequent updates and fragmentation issues associated with the hardware and software to reach consumers or users, companies need to target different mobile devices to create separate apps for the variety of devices and platforms. This environment results in a time-consuming process and makes it costly as the operating systems are constantly upgraded.
HTML5 is the latest web technology with rich multimedia and interoperability features for mobile devices that makes it compelling and formidable. HTML5 web apps can be accessed on mobile browsers and runs on different mobile platforms just like native apps.
Which path is the right one for your enterprise? And how does your company develop a strategy to take advantage of these opportunities?
This session features peer IT executives and mobile industry veterans sharing their strategies.
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- 2012 CIO Symposium Tech Futures Session
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written on October 03, 2012
by Brad Nellis
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NEOSA- The COSE Technology Network
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As the pace of advances in technology continues to quicken, leveraging new technologies can be a challenge as well as an opportunity. Just as critical however, are other issues:
•competition for talent;
•planning in an uncertain economy;
•ensuring / measuring the value of IT to the organization.
But how are CIOs leveraging technology and human assets to maximize return? What key trends are arising in new technologies? How are CIOs ensuring their teams are helping lead the organization to success?
Panelists: Darin Haines, CTO – MCPc, Dan Muller, CIO – The Timken Company, Dan Petlon, CIO – Enterasys, Esther Potash, CIO – Olympic Steel
Moderator: Michael Gavigan, Principal – KPMG
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- Mobile Technology: Trends and Business Opportunities
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written on September 05, 2012
by Brad Nellis
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NEOSA- The COSE Technology Network
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Mobile devices have changed the world in the last few years. Hardware like smart phones and tablets continue to show growing sales and applications for various platforms are exploding too. Hundreds of thousands of apps are on the market and more markets are opening aside from iTunes and Android. Enterprise adoption of these platforms continues to grow as well, along with related enterprise apps.
But where is this market heading? What are current trends and where do they lead? And most importantly, how can your company capitalize?
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- Marketing Automation for Tech Companies
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written on August 07, 2012
by Brad Nellis
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NEOSA- The COSE Technology Network
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Selling tech solutions certainly has its challenges: articulating complex solutions, offering an intangible product and so on. But leveraging technology to grow sales can be challenging too, even for technology companies.
Marketing automation offers a valuable opportunity to help tech companies engage prospects and customers more effectively and to grow sales.
But what exactly is marketing automation, and how could it benefit your business? Just as importantly, how does a company select the marketing automation tools best suited to its business? And what does it take to deploy and optimize your marketing efforts with such a system?
Join us for an engaging session to learn the answers to these questions and more. We’ve assembled a diverse panel of vendors, advisors and users who’ll share the ins and outs of marketing automation and how tech firms can benefit.
Presenters
Jeff Linton
Product Marketing Manager
Act-On Software
Joel Goldstein
CEO
Goldstein Group Communications
Rick Neiman
Director of Digital Marketing
Avery Dennison - Labels and Packaging Materials
Moderated by: Bob Sullivan, President - InfoGrow
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- NEOSA Member Interview with Adatasol
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written on August 07, 2012
by Brad Nellis
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NEOSA- The COSE Technology Network
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We recently spent some time with Dan Weiss, founder and CEO of NEOSA member Adatasol. The company is a custom database solutions provider, focused on large and mid-market clients. Dan shared some insight into the company as well as insight into Filemaker pro, probably the best database you've never heard of, according to Dan.
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