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written on December 06, 2011 by Administrator One

In his book, “Good to Great”, author Jim Collins offers that one of the key components to an organization’s growth and success is “getting the right people on the bus”. Much easier said than done, isn’t it!

The people you employ are not just “working there”, they ARE your business. They portray to everyone, from the UPS person to your firm’s most valuable prospect and client, who you are, what you do and how well you do it. They create and represent your firm’s brand and, whether or not your name is on the front door, they represent you – the owner.

So…how do you find the people who have the “right stuff”, whose experience, skills and talents will bring the most value to your firm…and, how do you keep them?

Sponsored by: The Reserves Network

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Home Business Network Roundtable: I'm in Front of the Prospect. Now What?

written on April 27, 2011 by Administrator One

Member Education Series

You’ve set up your social media, learned how to market on a budget and effectively utilized your leads to get in front of the customer. Now it’s time to let Wayne Bergman of ActionCoach help you make the most of that first face to face meeting. Develop an action plan to advance your agenda, improve your sales approach and get that sale... Wayne will provide the tools!

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Developing Your Online Presence

written on April 27, 2011 by Administrator One

Member Education Series

Only 11% of households rely on the Yellow or White Pages. Almost everyone uses the Internet to search for businesses and a website is your online address. A website is a must for any small business owner. Learn the essential pieces of information that must be on your website, your options for managing the site on your own, and how you can be sure your web presence captures visitors and generates interest in your products or services.

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Developing a Successful and Actionable Marketing Plan

written on April 27, 2011 by Administrator One

Member Education Series

With so many tools available to marketers today, how do you develop solid strategies to grow your business? In this session you will learn a prescribed logical sequence of events designed to mitigate risk, and create and implement a comprehensive marketing strategy. Whether you are marketing a product, service, business to business or retail, having a disciplined approach dramatically increases your chance of success.

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Leverage Social Media to Increase Brand Awareness and Brand Image

written on March 14, 2011 by Administrator One

Member Education Series

Building a positive brand is key to your business success. Branding your business through social media is more than just posting updates when they are trying to sell a product or service. This session will teach you how social media can serve as a resource that business owners can use to build brand recognition. Learn the differences between the various social media sites and how to use each site to leverage your brand and increase sales. Get ideas on how to construct effective copy and how to keep your content current without spending large periods of time updating your profiles.

Speaker: Jackie Baker, SiteLogic

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Home Business Marketing on a tight Budget

written on March 04, 2011 by Administrator One

Member Education Series

Home Business Marketing on a Tight Budget Facilitated by Dan Cricks of Results Marketing

When the marketing budget is limited, it’s vital to make every dollar count. In this informative roundtable, discover how to laser in on your ideal prospect and make yourself immune to competition.

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Maximize Your Social Media Marketing

written on February 23, 2011 by Administrator One

Member Education Series

Are you having trouble navigating the social media terrain and figuring out how you can actually use these mediums to effectively market your business? Join us as we take a look at the hundreds of Social Media tools available. Our speaker will explore the different properties, discuss demographic targets and teach you how social media can boost and enhance your internet presence and business exposure.

Speaker: COSE Member, Natalie Morris, Morris Mc

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Big Business Marketing on a Small Business Budget

written on February 23, 2011 by Administrator One

Member Education Series

Learn clever, low-cost and even free ways to market your business. Learn how to use cost-effective marketing and sales automation tools to increase sales and compete effectively against bigger companies for name recognition and market share.

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Flipping the Switch: How to Get Out of Your Own Way!

written on December 02, 2010 by Administrator One

SBC 2010

This is an Audio File presentation from the COSE Small Business Conference, Oct 20 and 21, 2010 from Robin Sacks from WAY Coaching.

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Sales Techniques in a Challenging Economy

written on December 02, 2010 by Administrator One

SBC 2010

This is the PowerPoint presentation from the COSE Small Business Conference, Oct 20 and 21, 2010 from Tom Scully from Sandler Training. This workshop will review the realities of selling in a tough economy and explore why people buy, where those prospects are, how to find them and how to close the deal.

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Branding Your Business Getting Your Message Right

written on December 02, 2010 by Administrator One

SBC 2010

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High Performance Sales Strategies