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NEOSA Member Interview with iNetDetect
written on May 02, 2011 by Brad Nellis
NEOSA- The COSE Technology Network

NEOSA interviewed iNetDetect founder and CEO Nathan LaFollete. iNetDetect provides information security and intrusion detection services; Nathan shared some details on the company but also shared information on current trends on information security and threats.

 

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Creating Confident Sales Pitches
written on April 27, 2011 by SME Cleveland
SME Cleveland

How confident are you in your sales pitches? Do you ever experience any pain when delivering them? Do your customers? If so, this SME University session is for you.

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Developing a Successful and Actionable Marketing Plan
written on April 27, 2011 by Administrator One
Member Education Series

With so many tools available to marketers today, how do you develop solid strategies to grow your business? In this session you will learn a prescribed logical sequence of events designed to mitigate risk, and create and implement a comprehensive marketing strategy. Whether you are marketing a product, service, business to business or retail, having a disciplined approach dramatically increases your chance of success.

 

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Home Business Network Roundtable: I'm in Front of the Prospect. Now What?
written on April 27, 2011 by Administrator One
Member Education Series

You’ve set up your social media, learned how to market on a budget and effectively utilized your leads to get in front of the customer. Now it’s time to let Wayne Bergman of ActionCoach help you make the most of that first face to face meeting. Develop an action plan to advance your agenda, improve your sales approach and get that sale... Wayne will provide the tools!

 

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Developing Your Online Presence
written on April 27, 2011 by Administrator One
Member Education Series

Only 11% of households rely on the Yellow or White Pages. Almost everyone uses the Internet to search for businesses and a website is your online address. A website is a must for any small business owner. Learn the essential pieces of information that must be on your website, your options for managing the site on your own, and how you can be sure your web presence captures visitors and generates interest in your products or services.

 

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NEOSA Member Interview with iNet Detect
written on April 27, 2011 by Brad Nellis
NEOSA- The COSE Technology Network

NEOSA spent some time recently with iNet Detect founder Nathan LaFollette to discuss the current state of information security.

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Leverage Social Media to Increase Brand Awareness and Brand Image
written on March 14, 2011 by Administrator One
Member Education Series

Building a positive brand is key to your business success. Branding your business through social media is more than just posting updates when they are trying to sell a product or service. This session will teach you how social media can serve as a resource that business owners can use to build brand recognition. Learn the differences between the various social media sites and how to use each site to leverage your brand and increase sales. Get ideas on how to construct effective copy and how to keep your content current without spending large periods of time updating your profiles.

Speaker: Jackie Baker, SiteLogic

 

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Home Business Marketing on a tight Budget
written on March 04, 2011 by Administrator One
Member Education Series

Home Business Marketing on a Tight Budget Facilitated by Dan Cricks of Results Marketing

When the marketing budget is limited, it’s vital to make every dollar count. In this informative roundtable, discover how to laser in on your ideal prospect and make yourself immune to competition.

 

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Prospecting and Lead Generation for Tech Firms
written on February 24, 2011 by Brad Nellis
NEOSA- The COSE Technology Network

NEOSA hosts an annual, popular sales and marketing series for tech companies; our first seminar in 2010 was Prospecting and Lead Generation for Tech Firms.  Joining us to share their expertise were representatives from Concept Services, Lapis Business Solutions and Fathom SEO.  Each offered their insight into how a tech firm can develop and implement an effective lead generation system yo grow their business.

 

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Big Business Marketing on a Small Business Budget
written on February 23, 2011 by Administrator One
Member Education Series

 

Learn clever, low-cost and even free ways to market your business. Learn how to use cost-effective marketing and sales automation tools to increase sales and compete effectively against bigger companies for name recognition and market share.

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Maximize Your Social Media Marketing
written on February 23, 2011 by Administrator One
Member Education Series

Are you having trouble navigating the social media terrain and figuring out how you can actually use these mediums to effectively market your business? Join us as we take a look at the hundreds of Social Media tools available. Our speaker will explore the different properties, discuss demographic targets and teach you how social media can boost and enhance your internet presence and business exposure.

Speaker: COSE Member, Natalie Morris, Morris Mc

 

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How to Capitalize on Networking
written on January 24, 2011 by SME Cleveland
SME Cleveland

 

Shifting from a transactional networking approach to a relationship building model to improve your results.

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Lemonade Stand Sales Strategies
written on January 24, 2011 by SME Cleveland
SME Cleveland

 

Remember that lemonade stand you had as a child? Wasn’t it fun? Sales can be fun when we remember that it’s about matching a solution to a need.

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Selling Skills in Todays Economy
written on January 24, 2011 by SME Cleveland
SME Cleveland

 

Learn THE key to sales success in any economy.

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Price Price Price Price
written on January 24, 2011 by SME Cleveland
SME Cleveland

 

It seems that in today’s economic environment, price, price, price is what we hear over and over in our sales negotiations. The actual fact is only 1 in 10 is truly a price shopper.Buyers want the best but want to spend the least.

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2010 CIO Symposium Open Source 3.0 Breakout Session
written on December 02, 2010 by Brad Nellis
NEOSA- The COSE Technology Network

The merits of open source are not limited to lower initial cost to implement, and many of the initial concerns of the enterprise (security issues, lack of support, revision issue) have largely been confronted. As we move deeper into the second decade of open source software, we’ll explore new challenges, new opportunities and new examples of “free” software that continually requires re-examination. Panelists from Abercrombie&Fitch, IdeaEngine and Revol Wireless shared their expertise.

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2010 CIO Symposium Google Apps and Cloud Computing Breakout Session
written on December 02, 2010 by Brad Nellis
NEOSA- The COSE Technology Network

When Google announced its free “Gmail” service on April 1, 2004, many initially thought it was to be a cute April Fool’s joke. Over six years and more than a dozen free or nearly free applications later, Google apps and other cloud-based options have moved from nice consumer toys to serious enterprise tools. For many CIOs, the question has changed from “Can cloud-based applications like this be taken seriously?” to “Will I be taken seriously if I don’t strongly consider Google Apps for my organization?” Join us for a discussion of IT leaders who swear by them, swear at them, and ponder the future of Google apps and other cloud applications in the enterprise.

Panelists included: Matt Hallock, Expedient; Stephen Hujarski, ASW Global; Michael Kimmel, Cleveland Institute of Art

 

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2010 CIO Symposium Plenary Session - CIO 3.0
written on December 02, 2010 by Brad Nellis
NEOSA- The COSE Technology Network

CIO: 3.0 - A forward view of the industry landscape from CIOs and select vendors.

Panelists: Lev Gonick, CIO - Case, Sandra Rapp, CIO - LinguistaLogix, Dan Dugan - Cisco; John Sprecher - Microsoft

 

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2010 CIO Symposium Developing an Effective i-Device Strategy Breakout Session
written on December 02, 2010 by Brad Nellis
NEOSA- The COSE Technology Network

When the iPod was introduced in October of 2001, it made its mark in the consumer world, not on your network. But with the introduction of the iPhone in 2007 and more recently with the iPad, various “iDevices” began to have a serious impact on IT operations. Initially a nuisance, more recently intriguing collection of potential business tools, savvy CIOs and their staffs are learning how to survive and prosper when integrating “consumer” electronic devices. Learn from CIOs who have had some hits and some misses while they speculated on pitches yet to come.

Panelists included: Bill Whelan, Cisco; Scott Chapin, DigiKnow; Jerry Carlson, Microsoft; Ron Kerensky, Arhaus


 

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2010 CIO Symposium Keynote Address by Anuj Dhanda of PNC
written on December 02, 2010 by Brad Nellis
NEOSA- The COSE Technology Network

Keynote Presenter: Anuj Dhanda, CIO - PNC
The CIO Symposium strives to bring thought-provoking and engaging keynote presenters to our conference. This year is no exception as Anuj Dhanda, CIO of PNC, will present our afternoon keynote. As the 12th largest bank in the country, PNC's IT needs are varied and critical. Mr. Dhanda will share information on the company's IT strategy and offer insight into some of the merger issues with the company's acquisition of National City Corporation.

 

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2010 CIO Symposium Social Media Breakout Session
written on December 01, 2010 by Brad Nellis
NEOSA- The COSE Technology Network

Social media deployment is a challenging issue, not only for the marketing types, but for CIOs and IT Executives too.  At the 2010 NEOSA CIO Symposium, panelists Joe Pulizzi, Kristie Van Auken and Jim Kukral shared their thoughts on how companies can best take advantage of social media opportunities for their firm, but at the same time protect their company.

 

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Building a Mobile App for Your Business A Case Study
written on November 10, 2010 by Brad Nellis
NEOSA- The COSE Technology Network

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Podcast of the September SME U Event: "Price, Price, Price"
written on October 06, 2010 by SME Cleveland
SME Cleveland

This session of SME-U was entitled "Price, Price, Price" and was presented by Skip Murray of Murray and Associates.  Please contact Skip or the Sales and Marketing Excitives of Cleveland with further questions.

 

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Podcast of Integrating Social Media into Your Brand and Your Business
written on October 06, 2010 by Administrator One
Member Education Series

This is the podcast from the Sept 30, 2010 COSE educational series event: Now that you have integrated social media into your business, learn how to effectively manage social media within your business to ensure beneficial results.

 

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Podcast September 2 2010 Sales and Marketing Using Web Analytics to Reach Target Audiences
written on September 15, 2010 by Administrator One
Member Education Series

Once you have developed effective e-marketing campaigns that have allowed you to spread your message to the masses virally, how do you ensure you are truly reaching your target audience and addressing their needs?

 

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