- Content Marketing for Tech Firms
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written on March 28, 2013
by Brad Nellis
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NEOSA- The COSE Technology Network
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The world has changed. Sending out foot soldiers to track down customers or cold-calling until one’s fingers bleed no longer generate the new, prospective clients as they used to.
Today, prospects and clients have access to source after source of information to find or research solutions. But how does your company standout in this cacophony? How do you get noticed by prospects and clients alike? And most importantly, how can your company create and share information that takes your prospects from awareness to purchase?
Leveraging effective content marketing strategies is the answer, and Joe Pulizzi, founder of the Content Marketing Institute, will tell you how it’s done.
About our speaker
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, as well as the premier international content marketing event Content Marketing World and Chief Content Officer magazine. He is also co-author of the highly praised book Get Content Get Customers(McGraw-Hill), recognized as THE handbook for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.
Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange. Follow Joe on Twitter @juntajoe.
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- Harness the Power of the Pen or Keyboard
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written on March 20, 2013
by Phil Stella
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Networking Strategies
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Whether you’re marketing your products or services or those of your employer, harness the ‘Power of the Pen’ as another simple, quick and no-cost self-marketing strategy.
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- NEOSA Interview with BlueBridge Networks: Building Trust in the Market
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written on March 14, 2013
by Brad Nellis
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NEOSA- The COSE Technology Network
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BlueBridge Networks is a premier IT services company offering data center services, disaster recovery expertise, managed services and more. NEOSA recently spent time with Managing Director, Kevin Goodman, to talk about building and leveraging trust in the market place to grow a tech business.
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- Does Your Portfolio Returns Measure Up?
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written on February 25, 2013
by Frank Fantozzi
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Investment Management
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Most people prefer good news over bad, which may explain why you’re more likely to check the value of your investment portfolio when the stock market is on an upswing, rather than during a downturn. But in some cases, you may be disappointed if you find that your portfolio’s value isn’t keeping pace with stock market gains.
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- All in the Family: Four Generations Working Together in the Workplace
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written on February 18, 2013
by Tameka Taylor
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Diversity Awareness and Education
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For the first time in history we’ve got four generations working together in the workplace. This has helped to contribute to this one of the hottest current topics in diversity within the workplace.
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- Refocusing on Leadership to Re-engage Your Team
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written on February 11, 2013
by Joe Mayer
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Personal Evolution
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The news about missteps from highly regarded leaders like General Petraeus, the former CIA Director, raises concern about leadership in the aftermath of the 2008/2009 recession. Just prior to the crash we saw leaders emerging and connecting with their associates, giving frequent feedback and were –in most cases- delegating tasks together with the authority needed to perform them without the need for micromanagement.
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- Growing with Inbound and Content Marketing with Syncshow Interactive
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written on February 08, 2013
by Brad Nellis
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NEOSA- The COSE Technology Network
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NEOSA member, Syncshow Interactive, shares insight into how companies grow through tech-driven marketing efforts. Chris Peer, Founder/ CEO offers an education on how to select a vendor, how to establish an effective, metrics-driven program and most importantly: how to avoid failing.
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- Tech Growth CEO Perspectives
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written on February 07, 2013
by Brad Nellis
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NEOSA- The COSE Technology Network
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Here's the Q&A session from the recent NEOSA Forum, Tech Growth: CEO Perspectives.
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- Tech Growth: CEO Perspectives
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written on February 07, 2013
by Brad Nellis
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NEOSA- The COSE Technology Network
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All businesses go through various stages, such as start-up – growth – maturity. Tech companies are no different, albeit with a few nuances. But growing a tech company is nonetheless challenging: adding and integrating talent, staying on top of rapidly changing trends, finding funding and more. How have your peers, running successful, growing tech companies done it? What are some secrets to successfully growing a tech company in the CLE?
Sharing their insights are:
• Ron Crowl, CEO - FeneTech. FeneTech, offers an ERP solution specifically targeted to the glass making industry. Winner of NEOSA’s Best Emerging Company award in 2011, the company expanded internationally several years ago and has dramatically grown sales in the past several years.
• Mark Woodka, CEO – OnShift. OnShift offers scheduling and staff management software for the healthcare industry. Winner of Best Emerging Company in 2010, and Best Software Product Finalist in 2012, the company has steadily grown sales and attracted significant capital investment.
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- There is No Such Thing as a Small Job
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written on February 06, 2013
by Mario Chavez
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Public Relations
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Running a small business doesn’t necessarily mean acting small or doing insignificant things. The word small sometimes gets an undeserved bad rap. Even though the term small business is well known and used, associations with size and relevance are culturally strong.
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- Linked In with Style and Class
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written on January 29, 2013
by Phil Stella
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Networking Strategies
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How often does this happen to you? The day after you attend a COSE or another networking event, you get a few generic email requests to Linked In with people you chatted with for two minutes.
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- Tech Selling in the New Paradigm
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written on January 28, 2013
by Brad Nellis
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NEOSA- The COSE Technology Network
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“New paradigm” can sometimes be an overused business phrase, describing industry changes, whether fundamental or not. But we really are deep in a new paradigm for tech sales. With so much information available to buyers now, it’s common for decisions to be made, or nearly made, without engaging a vendor in a conversation until late in the process. In a market where your customer:
• often knows about your product before you even make a sales call . . .
• or the decision maker is protected behind secretaries and layers of management . . .
• Where you are struggling to stand out and get noticed . . .
This session will give you insights into marketing methods and selling skills that will grow your revenues. Come and discover how to drive your sales results with new ideas and methods as we look at the secrets of Harley Davidson, Disney, The Blue Man Group and Burt’s Bees. Discover how to get all of the stakeholders who are involved in the purchasing decision for the customer ON BOARD for you and your offering. You will learn why the traditional sales and marketing that got you success in the past WILL NOT WORK ANYMORE.
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- Harness the Power of the Pro Bono
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written on January 07, 2013
by Phil Stella
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Networking Strategies
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Whether you’re marketing the products or services of your employer or your own business or just simply enhancing your image and value to the people you work for and with, the Power of the Pro Bono can be a simple, quick and no-cost self-marketing strategy.
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- 2013 Selling to the CIO Part 2
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written on December 19, 2012
by Brad Nellis
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NEOSA- The COSE Technology Network
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Selling to C-level executives requires diverse and unique skill sets. Gaining attention, identifying strategic value, positioning your company as a partner and other issues are all key factors. But how does your company break through to the C-suite? Once you’re there, how do you ensure your company remains there? And how do you avoid the pitfalls of selling to the C-level?
These questions and others were answered by our panel of CIOs and senior executives at NEOSA's Selling to the CIO, one of our most popular seminars.
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- 2013 Selling to the CIO Part 1
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written on December 19, 2012
by Brad Nellis
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NEOSA- The COSE Technology Network
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Selling to C-level executives requires diverse and unique skill sets. Gaining attention, identifying strategic value, positioning your company as a partner and other issues are all key factors. But how does your company break through to the C-suite? Once you’re there, how do you ensure your company remains there? And how do you avoid the pitfalls of selling to the C-level?
These questions and others were answered by our panel of CIOs and senior executives at NEOSA's Selling to the CIO, one of our most popular seminars.
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- Next Moves After the Elevator Speech
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written on December 18, 2012
by Phil Stella
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Networking Strategies
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After delivering your effective Elevator Speech, you have several options to continue the conversation, enhance a potentially beneficial new business relationship and learn more about the other person.
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- 2013 Federal Standard Mileage Rates
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written on December 04, 2012
by William Riccio
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Tracking Business Finances
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Internal Revenue Service notice 2012-72 contains the federal standard mileage rates for 2013.
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- Embrace Permission Marketing
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written on December 03, 2012
by Phil Stella
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Winning Sales Presentations
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Ever meet someone who turned you off quickly with a negative first impression? Or, who really annoyed you with ineffective follow up?
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- Commodities can help protect against corrosive effects of inflation
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written on November 01, 2012
by Frank Fantozzi
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Investment Management
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It’s difficult to avoid the damaging effects of inflation on the purchasing power of retirement savings. That’s why some investors allocate a portion of their retirement savings to assets such as commodities, which have the potential to provide attractive “real returns.” Our goal is to help define both “commodities” and “real returns,” showing how to gain exposure to commodities, and describe the factors that drive commodity prices.
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- 5 Ways to Control your Message
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written on November 01, 2012
by Katherine Bulava
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Public Relations
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Just because you are doing amazing work does not necessarily mean that anyone knows about it or even really understands what you do. It’s your responsibility to tell the world about your organization, especially if we want them to get the right impression of who you are and what you do.
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- Ohio Minimum Wage Rate Increase for 2013
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written on November 01, 2012
by William Riccio
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Tracking Business Finances
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On January 1, 2013 the Ohio minimum wage rate will be increasing.
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- The Promise of Speed in Service Part 2
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written on October 25, 2012
by Mario Chavez
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Customer Service
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Imagine yourself in the driver’s seat of a Bugatti Veyron, the world’s fastest automobile. The rush, the adrenaline pumping into your temples, the tunnel vision and the blurry sides of the road as you travel at 267 mph. Imagine running your business the way you’d run in this beautifully designed car. Is speed desirable in both scenarios? Maybe not.
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- 2012 CIO Symposium Hal Becker Leadership Lessons
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written on October 24, 2012
by Brad Nellis
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NEOSA- The COSE Technology Network
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Hal Becker presents Leadership Lessons: From Lincoln to Picard
Management is about doing and leadership is about being. But what exactly does it mean to be a “good” or “successful” leader? And what lessons can be learned from Abraham Lincoln and Captain Jean-Luc Picard? Yes, that Captain Picard.
Author and national speaker, Hal Becker will share an energetic, entertaining and enlightening presentation, designed to challenge your thinking about leadership and offer valuable insights into what makes an exceptional leader.
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- 2012 CIO Symposium AJ Hyland Tech Talk
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written on October 24, 2012
by Brad Nellis
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NEOSA- The COSE Technology Network
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AJ Hyland, CEO – Hyland Software, presents Entrepreneurial Lessons for Tech Teams
Founded in 1991, Hyland Software is one of the 200 largest software firms in the U.S. with more than 10,000 customers and over 1200 employees world-wide. A.J. Hyland, President and Chief Executive Officer, joined the company in 1993 and has held a variety of positions. In 1997, A.J. was promoted to President and in 2001 he was promoted to CEO.
AJ shares details on the key entrepreneurial traits that Hyland demonstrates and offers insight into how tech teams can leverage entrepreneurial traits to greater success within a corporate environment.
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- 2012 CIO Symposium Jim Tressel Tech Talk
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written on October 24, 2012
by Brad Nellis
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NEOSA- The COSE Technology Network
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Jim Tressel, VP for Strategic Engagement – The University of Akron presents Leading and Motivating for Exceptional Performance
Information technology teams are clearly comprised of disparate individuals with unique personalities, skills and goals. And leading those teams to accomplishments, successes and meaningful impact to the corporation are critical issues for Chief Information Officers. Not unlike a college football team and its head coach. Best known for leading the Ohio State Buckeyes to multiple championship seasons, Jim Tressel joined the University of Akron in 2012 as VP of Strategic Engagement.
Tressel will will share insight into leading teams to achieve incredible accomplishments and how lessons learned from those days can help CIOs lead their teams ever higher.
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