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Building Healthy Client/Agency Relationships
written on July 26, 2011 by Jason Therrien
Marketing 101

Billions of dollars each year are invested into marketing. Agencies are hired to help companies develop strategic campaigns to address their marketing needs.

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Selecting Software - What Not to Do
written on July 26, 2011 by Laura Pettit Rusick
Innovation in Technology

Have you decided you need new software? Look before you leap.

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Some LinkedIn Rants
written on July 22, 2011 by Phil Stella
Networking Strategies

As part of my Social Media strategy that I learned from COSE, I now belong to a dozen business-related LinkedIn groups and regularly engage in their discussion threads. It’s a great way to learn new things, share ideas and regularly stay connected with your LinkedIn network through the weekly activity updates.

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How To Increase Sales With Your Customer Base or How to Grow 20 Percent Without Really Trying
written on July 22, 2011 by Matt Minarik
Customer Service

Our consulting group offers 5 services, but none gets the attention more than our Customer Sales programs, and for good reason.  Studies that we have done and from the DMA (Direct Marketing Association) has shown that it is 5 to 50 times easier to resell to an existing account than to a new account. 

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Managing Your Message during Crisis
written on July 22, 2011 by Katherine Bulava
Public Relations

Getting your message out regularly in an effective way can be challenging on its own and a crisis situation heightens that challenge.  The secret to managing your message well in a crisis is about being prepared for it. 

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What a Waste of Time!
written on July 22, 2011 by Eric Kurjan
Succession Planning

Driving higher levels of performance and ultimately better results starts with solid plans.  One area, if managed, that can directly impact the bottom line is reducing wasted employee time.

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Avoiding “Buyer’s Remorse”
written on July 22, 2011 by Tom Scully
Customer Service

Sometimes a prospect will second-guess an agreement he just signed.  You’ll experience such “buyer’s remorse” much less frequently if you deal with if straightforwardly, while you’re still on the scene.

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2011 Mid-Year Economic Outlook A Mix of Clouds and Sun: On Track
written on July 13, 2011 by Frank Fantozzi
Investment Management

In the first half of 2011, the investing climate has been favorable — producing modest single-digit gains for the major asset classes. Two years after the green shoots of economic growth were first evident in mid-2009, they have blossomed and taken root.

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When the Buyer Says, “Take It or Leave It”
written on July 06, 2011 by Tom Scully
Relationship Selling Strategies

One of the best ways to achieve a win-win solution is to carefully balance assertiveness with a desire to gain equal value for both sides.  Unfortunately, buyers often play by a different set of rules.

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A QR code is not a mobile marketing strategy
written on July 06, 2011 by Jason Therrien
Social Media

Mobile marketing has definitely been a hot topic this year. We've watched brands jump in and take advantage of this rapidly increasing delivery channel.

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Networking With Timely Follow-up
written on July 06, 2011 by Phil Stella
Networking Strategies

Let's assume you've just returned from networking at a COSE event. You met some people that could potentially help you accomplish your networking objectives and have several business cards. Good for you. Now what do you do?

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Networking With a Focused Script
written on June 28, 2011 by Phil Stella
Networking Strategies

The goal of your first brief interaction with a stranger is to begin to answer the question "Is this person someone I want to get to know better; someone who can help me ... OR someone I can help?"  To do that, you need information. 

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Updated 2011 Federal Standard Mileage Rates
written on June 28, 2011 by William Riccio
Tracking Business Finances

Under Revenue Procedure 2011-69, the Internal Revenue Service has issued updated federal standard mileage rates for 2011.

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Selecting Graphics for Ads That Work
written on June 28, 2011 by Nikki Evans
Marketing 101

Beside the Pennsylvania highway, a billboard caught the attention of both my husband and me.

Its graphic was instantly recognizable—photo of a large plane floating in water, 155 people on its wings.  Probably like you would do, we thought back to when we first saw the video of the plane landing smoothly in the Hudson River. 

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Avoid Hiring Mistakes. Hire Right. It’s as Easy as Riding a B.i.k.e
written on June 23, 2011 by Shelley Solomon Cull
Recruitment and Safe Hiring Practices

If you want to avoid costly hiring mistakes, hire right. It’s as easy as riding a B.I.K.E. Follow these four steps to attract and retain a winning team.

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What is virtualization?
written on June 22, 2011 by Ryan Shorts
Business Technology

It’s one of the words you hear all the time, but what it actually means is still a mystery.  So what is server virtualization?  Virtualization is a technology, mainly software, which allows a single piece of hardware to host multiple servers. 

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Are We in a Stock Market Pullback?
written on June 22, 2011 by Frank Fantozzi
Investment Management

The attraction of a summer day at the ballpark endures, but it is no longer the most common topic of conversation during these early days of summer.  Instead, the six week decline in the U.S. stock market seems to be the topic on everyone's lips.

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Workers’ Compensation: In-House Machines and Product Liability
written on June 20, 2011 by Ross Brittain and Schonberg
Workers' Compensation

For employers who build their own machines, should there be concern over a product liability lawsuit if an employee is hurt using the machine?  For example, let’s say the employer is a shoe manufacturer and develops a unique machine to help with the soling of shoes.  The machine is built in-house by the employer and used in the production of their product.  The machine malfunctions and injures an employee.  The employee, in addition to a workers’ compensation claim, also brings a product liability action against the employer.  Is the product liability lawsuit a viable action?  The simple answer is “no.”

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More Frequently Asked Questions Regarding Workers’ Compensation Claims and Hearings
written on June 15, 2011 by Ross Brittain and Schonberg
Workers' Compensation

When is an injured worker entitled to temporary total disability compensation?

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The Most Important, Overlooked Aspect of Public Relations: Show Up and Follow Up
written on June 15, 2011 by Katherine Bulava
Public Relations

Public relations practice centers on building relationships and on building, establishing and maintaining a strong, positive reputation.  The simplest and best thing that you can do for your business and organization in terms of your reputation and relationships is to show up and to follow up.

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Don't Be A Jumping Bean
written on June 13, 2011 by Diane Helbig
Relationship Selling Strategies

Marketing, prospecting, and networking take time to develop. There is a process to each and one of the most important aspects of that process is stick-to-it-iveness. Impatience is the enemy of success.

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Immigration and its Impact on Diversity (Part 3)
written on June 13, 2011 by Tameka Taylor
Diversity Awareness and Education

In the last 2 posts, I have discussed 10 myths about immigration.  They include: 1) Most immigrants are here illegally; 2) It's just as easy to enter the country legally today as it was when my ancestors arrived; 3) There’s a way to enter the country legally for anyone who wants to get in line; 4) My ancestors learned English, but today’s immigrants refuse; 5) Today’s immigrants don’t want to blend in and become “Americanized.”; 6) Immigrants take good jobs from Americans; 7) Undocumented immigrants bring crime; 8) Undocumented immigrants don’t pay taxes but still get benefits; 9) The United States is being overrun by immigrants like never before; and 10) Anyone who enters the country illegally is a criminal.  As business owners, we have a responsibility to make our environments inclusive, respectful, and welcoming for all including immigrants.

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Marketing Lingo Explained, A Mini Glossary
written on June 09, 2011 by Rachel Downey
Branding

There is a lot of confusion over the various types of plans businesses use and even more confusion about how Brand fits into the mix. This article strives to bring clarity to these tools by sharing brief definitions of each term, in the relative order in which they should be addressed and by using the analogy of building a house.

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Workers’ Compensation: Temporary Total Disability: Always Total, Seldom Temporary
written on June 06, 2011 by Ross Brittain and Schonberg
Workers' Compensation

When Ohio’s Legislature designed the workers’ compensation system, its goal was to protect injured workers in a manner which was expedient and fair to both workers and their employers.  Prior to the codification of the law, a workplace injury could lead to a personal injury lawsuit and a potential large recovery by the injured worker.  However, at the same time, employers were able to defend against such lawsuits by asserting the common law defenses of contributory negligence and assumption of the risk.  A bargain was struck whereby injured workers gave up their right to pursue lawsuits (with the exception of an intentional tort) and employers gave up common law defenses, in exchange for the Industrial Commission hearing process and a set schedule of benefits.  The goal of the Legislature was to provide a system for the recognition of legitimate injuries, provide benefits to those injured while they recuperated, pay appropriate medical expenses, and return the worker to employment at the earliest possible time. 

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End Every Sales Call with a Clear Result
written on June 06, 2011 by Tom Scully
Prospecting

Have you ever left a meeting thinking you had the sale in the bad, only to find out later that you didn’t?  This usually occurs because the salesperson allows the prospect to end the call on an unclear note.

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