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Grow Sales with a Compelling Value Proposition
written on December 22, 2011 by Brad Nellis
NEOSA- The COSE Technology Network

Simply put, the most compelling business-to-business value proposition is one that addresses the high-priority concerns of prospects, but also reduces the risk associated with purchasing your solution. In this interactive and entertaining session you will learn the 3 phases that all buyers go through and how you can create a value proposition that will allow you to stand out, increase sales, compete less on price, improve your profitability, create a powerful customer partner relationship and have more fun.

Learn how the high speed of business, and the short attention span of your customers requires you to have a value proposition that connects and motivates the customer to take action.


 

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2012 Federal Standard Mileage Rates
written on December 21, 2011 by William Riccio
Tracking Business Finances

 

Internal Revenue Service notice 2012-01 contains the federal standard mileage rates for 2012.

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3 Tips for Spicing Up Your LinkedIn Profile for the New Year
written on December 21, 2011 by Administrator One
Social Media

 

Three Tips for Spicing Up Your LinkedIn Profile for the New Year

1. Be complete. Make a New Year’s resolution to complete your profile.
2. Showcase your skills. Add the “Skills Section” to your profile.
3. Make it dynamic. Liven up your page by incorporating apps.

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Changes to Ohio Charitable Registration
written on December 21, 2011 by William Riccio
Tracking Business Finances

 

The Ohio Attorney General’s Office has made changes that affect the way charities and non-profits register.

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The 8 Traps of High Achievers
written on December 17, 2011 by Roxanne Kaufman
Professional Advancement

 

Throughout their careers, they’ve been told they’re high potentials, so they should be flourishing. Often, however, they let anxiety about their performance compromise their ability to learn and grow.
High performers exhibit eight typical behaviors, write Thomas J. and Sara DeLong in “The Paradox of Excellence” (Harvard Business Review, June 2011):

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Pain or Pleasure…does it really matter?
written on December 15, 2011 by Tom Scully
Prospecting

 

When you first meet with a new prospect, how do you position your product or service?  How do you characterize its various features, functions, and advantages? 

 

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Now that’s a dumb question
written on December 13, 2011 by Phil Stella
Networking Strategies

 

You know that old adage, ‘There’s no such thing as a dumb question’? Sorry to spoil your fantasy, but that’s wrong. There are plenty of dumb questions. And my all-time favorite dumb question in a networking context is ‘Do you have a business card?”

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The Tablet Revolution and Why It Matters to Your Small Business Technology Plan
written on December 13, 2011 by Brian Rosenfelt
Innovation in Technology

If you haven’t noticed, tablets (like the iPad) are becoming more and more common. And, in my opinion, they are here to stay. This trend is obvious in the consumer space – we are seeing people getting iPads (or similar devices) for use at home on a weekly basis. So how might this affect my small business, you ask? The answer: In more ways than you can imagine.

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Do You Need a Web Site?
written on December 13, 2011 by Katherine Bulava
Public Relations

In today’s marketplace, the question “do I need a website?” should never even really be asked – Yes, yes you do! Even if you do not do any sales over the internet and aren’t interested in taking advantage of the internet as a place to find clientele (this isn’t the right marketing model for everyone by any means) a website still does something very essential – it presents you as a legitimate business.

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IT Outsourcing adding flexibility without sacrificing service
written on December 08, 2011 by Laura Pettit Rusick
Innovation in Technology

Have you thought about outsourcing some or all of your IT department? Already are?

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Effective Hiring Techniques
written on December 06, 2011 by Administrator One
Member Education Series

In his book, “Good to Great”, author Jim Collins offers that one of the key components to an organization’s growth and success is “getting the right people on the bus”. Much easier said than done, isn’t it!

The people you employ are not just “working there”, they ARE your business. They portray to everyone, from the UPS person to your firm’s most valuable prospect and client, who you are, what you do and how well you do it. They create and represent your firm’s brand and, whether or not your name is on the front door, they represent you – the owner.

So…how do you find the people who have the “right stuff”, whose experience, skills and talents will bring the most value to your firm…and, how do you keep them?

Sponsored by: The Reserves Network

 

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Is a Family CFO the Right Solution for Your Complex Wealth Management Needs?
written on December 01, 2011 by Frank Fantozzi
Investment Management

 

Do you find that you never seem to have all of the information and advice you want, when you want it? Is your financial information in multiple locations and never easily accessible to you?

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Invoicing Practices and Collection Effectiveness
written on December 01, 2011 by John Doucette
Receivables Management

 

The first step of the Payment Cycle is billing.  It’s hard to collect an invoice that the customer does not have or which is inaccurate or incomplete. Here are a few simple suggestions to make your invoicing process more effective.v

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‘Tis the Season - Strategic Planning –It’s a real Party!!
written on December 01, 2011 by Eric Kurjan
Strategic Planning and Execution

 

If you don’t have a plan for 2012, you better hurry up. Your business success depends on it.

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Using the Penn State Scandal to Begin to Examine Some of the Ethics of Leadership
written on December 01, 2011 by Tameka Taylor
Leadership Skills in Employees

It’s hard to be here, to be an American, and not be familiar with the Penn State Scandal that was exposed recently.  A coach was presented with allegations of child abuse.  I’m not going to get into the details of that case, but feel free to look it up, if you are one of the few who hasn’t heard the details of the case.     

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In Search of Wisdom
written on December 01, 2011 by Roxanne Kaufman
Professional Advancement

 

The Oxford English Dictionary (1998) states that wisdom is "the capacity of judging rightly in matters relating to life and conduct; soundness of judgment in the choice between means and ends; sometimes less strictly, sound sense in practical affairs; opposite to folly." One must apply a combination of judgment, decisions, and actions.

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How is Your Elevator Speech
written on November 28, 2011 by Phil Stella
Networking Strategies

 

Regular readers know I write … and rant … a lot about Elevator Speeches, the simple answer to the often-asked question ‘What do you do?’  Sometimes maligned and often done poorly, Elevator Speeches are still a fact of life when you network.

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The Agency as the Educator
written on November 28, 2011 by Jason Therrien
Marketing 101

 

We’ve noticed a trend in the past few years that has been interesting to watch from the agency perspective.

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I Need More Time
written on November 28, 2011 by Tom Scully
Prospecting

 

A major frustration for salespeople is dealing with prospects that can’t seem to make a decision. Perhaps the biggest of those frustrations is struggling with prospects who indicate the desire to make a decision (and to do so by a certain date), but when the date rolls around, they invariably need more time.

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Insulating Your Energy for a Stress-Less Holiday
written on November 21, 2011 by Betsy B Muller
Healthy Lifestyles

 

Do you know what the top 3 holiday stress energy drains are? If you knew, would you make different choices? As we head into the upcoming holiday season and our dark, winter here in NE Ohio, we think about shielding ourselves from the cold, energy inefficiency and drafts. We insulate our homes, change our filters, order furnace maintenance and begin shopping and housekeeping for the busy season ahead.

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NEOSA Member Interview with Duncan LLC
written on November 11, 2011 by Brad Nellis
NEOSA- The COSE Technology Network

Mobile technology is rapidly changing the way we do business.  Cool new hardware and an exploding applications market are driving big changes in business behavior.  Duncan LLC, an IT services firm located in Chagrin Falls, recently spent time with us to share a little detail on what they do and how small to mid-sized businesses can take advantage of mobile tech to manage their business more efficiently and more cost-effectively.

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Creative Talent Attraction and Development Strategies
written on November 11, 2011 by Brad Nellis
NEOSA- The COSE Technology Network

Business Week recently recognized the CLE as the hottest IT jobs market in the country and the NEOSA Quarterly Survey shows continued demand for IT talent in the region. Competition for talent is intense. Tech companies need to have strong, talented pools of staff on hand to take advantage of growth opportunities. So, adding staff is critical in the current environment, but developing your current staff is key to success as well.

But what can your company do about it? What are new, creative ways to attract talent to your company? And what are unique ways that companies are developing their internal talent to fill gaps in expertise or headcount?

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Ohio Minimum Wage Rate Increase for 2012
written on November 04, 2011 by William Riccio
Tracking Business Finances

 

On January 1, 2012 the Ohio minimum wage rate will be increasing.

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This Halloween Season is about More than Tricks and Treats for Some ...but about Diversity
written on November 03, 2011 by Tameka Taylor
Diversity Awareness and Education

October 31st is considered a fun holiday by many; it’s Halloween. Many adults get into this holiday by dressing up and having costume parties just like children.  However, that’s not everyone’s feeling, thoughts, and experiences.

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How to come up with content for social media
written on November 03, 2011 by Katherine Bulava
Social Media

“I’m not interesting.” “I have no idea what to write.”  These are statements I hear often when talking to clients about coming up with content for social media and, often, they have avoided using social media for this very reason.  Well, let me let you in on a little secret: Everyone is interesting to someone!

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