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What Would YOU Do Clean Your Office
written on August 04, 2009 by Rachel Torchia
Customer Retention

I'll bet this is a subject we will think about from time to time; it is seldom spoke openly with others. What Would You Do?

 

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Last 3 of 9 Tips on Recession Rescue Strategies
written on August 03, 2009 by Dan Cricks
Marketing 101

The last 3 but the most important...

#3 - Stay positive - don't ever give up. There will always be rough times. You need to have the foresight to know people still buy during tough times. Like Dan Kennedy says, "Sales are down because selling is down."

 

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Best Small and Medium Companies to Work for in America
written on August 03, 2009 by Michele Ridella
Leadership Skills in Employees

The list is out for the 50 best small and mid size companies to work for in America. This study is a joint effort between the Great Place to Work Institute and the Society for Human Resource Management. View the list and see what makes them so great at: www.greatplacetowork.com.

 

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Prank Call Provides Insight
written on August 03, 2009 by Scott Brown
Customer Service

 

The phone in my office started to ring, and through some technological confusion, instead of a client on the other end, it was one of my employees who unknowingly answered the phone courteously and professionally.  This was too much for me to resist - I immediately switched to some random foreign accent and started asking a myriad of questions that made no sense at all.

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Affordable Renewable Energy for Your Home Based Business
written on August 03, 2009 by Jessica Davis
Greening Your Business

 

If you are a homeowner you may be able to install solar thermal renewable energy technology in your home and qualify for substantial rebates and tax credit.

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Have You Stopped Being A Risk Taker
written on August 03, 2009 by Rachel Torchia
Customer Retention

When times are tough, there is a tendency to hunker down and wait for things to get better. Play it safe, take no chances and then wonder why nothing is happening.

 

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5 Ways to Get the Most Out of Your Technology Outsourcer
written on July 30, 2009 by Laura Pettit Rusick
Innovation in Technology

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Microsoft and Yahoo are Trying to Catch Google For Ad Revenue
written on July 30, 2009 by David Goebel
Search Engine Marketing

Microsoft and Yahoo announced today that they are forming a partnership to enhance the search on Yahoo web properties. Yahoo is outsourcing its search to Microsoft, who will use the Bing search engine.

 

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Second 3 of 9 Tips on Recession Rescue Strategies
written on July 29, 2009 by Dan Cricks
Marketing 101

Last week I gave the first 3 here are 3 more...

#6 - Implement premiums and upsells - 10-15% of your leads/clients will buy the package of goods/services you have so go ahead and create a "Platinum Package." Don't be bashful about it. I make fun of myself all the time as I am a sucker for the upsell. When I buy something I want the best.

 

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Provide Solutions for your Customers
written on July 29, 2009 by Scott Brown
Customer Service

 

I stopped at Home Depot yesterday trying to find a solution for a simple household repair.  I wasn't sure what the fix would be, but I was hoping someone could help me. 

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Alternative Ways to Finance a Business Purchase
written on July 27, 2009 by Kipp Krukowski
Buying and Selling a Business

Financing a business acquisition in today's economy isn't as easy as it was several years ago.  Banks have tightened lending standards for buying a business and business financial performance is down.  However, there are good businesses available on the market for those with money and the willingness to buy in a down market.

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Never Give Up
written on July 27, 2009 by Rachel Torchia
Customer Retention

Today's times can be trying to say the least. Nothing is the same and the added pressure of constant adjustment can be exhausting.

 

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Stand Up and Stop Rolling Over Negotiating Tips for Tough Times
written on July 27, 2009 by Diane Helbig
Relationship Selling Strategies

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Customers Find New Ways to Complain About Your Bad Service
written on July 27, 2009 by Scott Brown
Customer Service

 

Sometimes bad service leads to some pretty creative methods of sharing bad experience with the world.  Here's a great song (and video) by musician Dave Carroll who was on a United flight when he watched as baggage handlers manhandled bags and threw Carroll's $3,500 Taylor guitar on the ground causing about $1,200 in damage.

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Will Your Decision be The Kiss of Death for Your Company
written on July 27, 2009 by Dan Cricks
Marketing 101



The kiss of death is cutting your marketing budget during a tough economic time!!!

 

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Limits Exist Only in the Mind
written on July 27, 2009 by Roxanne Kaufman
Professional Advancement

"Limits exist only in the mind", Author Unknown.  What Do You Have ‘IN MIND' for the Future?  It's not news.  We hear it everyday in every way... times are changing.

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Behavior NEVER Lies Revisited
written on July 24, 2009 by Rachel Torchia
Customer Retention

My absolute favorite book is by Richard Flint, "BEHAVIOR NEVER LIES". I worte about this some time ago and it is worth returning to it.

 

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Halfway is Not Far Enough
written on July 24, 2009 by Diane Helbig
Relationship Selling Strategies

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Honestly Now Who Are You
written on July 23, 2009 by Rachel Torchia
Customer Retention

You are what you believe. What you are doing with your life is a visual definition of what you believe about you!

 

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Local Long Distance and Internet Shop Around
written on July 23, 2009 by Ryan Shorts
Telecommunications

Have regular meetings with your outsourcer.  Discuss their performance, and discuss your business strategy.  Talk about potential acquisitions.  The outsourcer may need to hire additional people and increase storage space; they will likely be impacted by the integration strategy.  Regularly check to make sure the IT strategy is aligned with and supports your business strategy.

 

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A Matter Of Perspective
written on July 23, 2009 by Scott Brown
Customer Service

 

Exceptional service is often a matter of perspective.  Great service to one person may be a disappointing encounter for another.  I recently had just such an experience. 

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Multiple Indepth References are Critical to the Hiring Process
written on July 22, 2009 by Laurie Mitchell
Recruitment and Safe Hiring Practices

A diligent recruiter should check a candidate's references twice: Once informally -- prior to submitting the candidate to a client company -- with a couple utterly confidential and trustworthy off-the-record sources who confirm the recruiter's assessment and instincts that her candidate has excellent qualifications and interpersonal skills for a specific search requirement; and again - prior to the candidate's second interview round - when the recruiter formally contacts all the professional references provided by the candidate and a few additional people who may or may not be the informal ones contacted earlier and who were not provided by the candidate.

 

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Solo Entrepreneurs Healthy Living Isnt a Luxury Its a Necessity
written on July 21, 2009 by Ellen H Brown
Healthy Lifestyles

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Grab Your Crayons When Your Mind Wants To Play
written on July 21, 2009 by Rachel Torchia
Customer Retention

As I began to develop my marketing plan 16 years ago for my new company, I was looking for the niche that would lead us to success. I let my mind be free to tell me the direction. I found the niche and one of my staff's favorites was "Look out, Rachel's got her crayons"!

 

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Proactive Steps for Taxpayers who are Newly Married
written on July 20, 2009 by William Riccio
Tracking Business Finances

In the recently released Internal Revenue Service Summertime Tax Tip 2009-04 titled Tax Tips for Recently Married Taxpayers the IRS tries to provide some guidance for recently married taxpayers. The following is a summary of the items listed in the tax tip.

 

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