- Lean Marketing How to Generate Leads that Matter
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written on September 17, 2009
by Nicole Stika
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Member Education Series
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Your business needs to be both lean and marketing aggressive. No more wasted advertising and marketing. You will learn, first hand, how to target the right audience, create the...
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- Green Solutions that Save
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written on September 17, 2009
by Nicole Stika
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Member Education Series
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Is your business ready for the green economy? Find out with our panel of local experts who will share insights on how you can save money and become more energy...
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- Closing a Sale
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written on September 17, 2009
by Nicole Stika
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Member Education Series
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Closing a sale is one of the most difficult aspects in the selling process for many of today's sales representative or service industry professionals. Most sales and service industry staff...
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- Branding Your Business and Marketing In a Green Economy
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written on September 17, 2009
by Nicole Stika
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Member Education Series
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Companies like Coke and Nike will often see better returns and do not have to attract customers by lowering prices, even during hard times, because they have developed strong and recognizable...
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- Coffee With COSE Cost Effective Marketing Tools
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written on September 17, 2009
by Nicole Stika
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Member Education Series
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Podcast from Coffee with COSE on 2/15/2008
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- Understanding Voice Over IP with Vista Data Systems
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written on September 17, 2009
by Nicole Stika
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Member Education Series
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Do you understand VoIP technology? Tune in to hear the podcast on what the buzz on VoIp is all about. Learn about hosting, on-premise hardware and software based solutions.
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- Sweet Tooth for Success
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written on September 17, 2009
by Nicole Stika
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Member Education Series
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- Turning Goals Into Reality
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written on September 17, 2009
by Nicole Stika
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Member Education Series
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This highly motivating presentation is designed to excite, inspire and teach you step by step how to correctly set and then successfully achieve your specific goals.
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- Tech Trends for your E Business
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written on September 17, 2009
by Nicole Stika
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Member Education Series
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- You Get What You Pay For The ROI of a Real Brand Process
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written on September 14, 2009
by Rachel Downey
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Branding
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In America, we are inundated with hundreds of brands every day - on TV, on our clothes, in the store, in our own homes. Just sitting here in Starbucks, I see Jeep, Sunoco, Chase, Apple, HP and several news journals. In fact, I chose Starbucks because of the brand -- their yummy chai tea latte and free trade coffee, the free Pick of the Week song and their philanthropy, the atmosphere, the experience, the plethora of outlets for my laptop.
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- CEO Profiling Part II The CEO Effectiveness Exam
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written on September 10, 2009
by Eric Kurjan
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Strategic Planning and Execution
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- Be Social Online But Keep Passwords Strong Too
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written on September 09, 2009
by Karen Malone Wright
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Social Media
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Homeland security for your online life begins with the passwords you create. Are they mighty defenses against your online enemies?
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- Improving Business Performance by Creating High Performance Teams
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written on September 08, 2009
by Dennis Sommer
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Growth Strategies
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- Company Culture and Its Influence on Your Brand
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written on September 08, 2009
by Rachel Downey
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Creating a Positive Culture
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This article includes two exercises that can help you identify your culture and its alignment with your Brand.
culture: noun: the customs, arts, social institutions and achievements of a particular nation, people, or other social group; with adj: attitudes and behavior characteristic of a particular social group.
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- Cleveland Clinic Its About a Healthy Environment
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written on September 08, 2009
by Beau Daane
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Waste Reduction, Recycling and Composting
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- Collections Means Customer Service
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written on September 08, 2009
by William Kesman
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Receivables Management
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It's important for collectors to remember that customer service is a key part of their position when making calls to past due customers. This not only makes it easier for the customer to open up about what the delay in payment is, but also keeps a positive attitude during the call and prevents a hindrance on future business with the customer.
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- Business for Sale Financing Good News Has Arrived
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written on September 08, 2009
by Kipp Krukowski
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Buying and Selling a Business
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One of the major barriers of financing a small business acquisition through the SBA has been removed. This is a reason for both business buyers and sellers to rejoice!
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- Have You Earned The Right
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written on September 08, 2009
by Jeff Nischwitz
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Growth Strategies
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- Clean Air in Northeast Ohio and Beyond
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written on September 03, 2009
by Nicole Stika
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Greening Your Business
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The technology exists to clean up motor vehicle emissions. Most of the adverse health impacts from exposure to vehicle emissions can be prevented. In fact, it is estimated that the health care cost savings would vastly exceed the costs to clean up our air.
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- Tug of War Your Mind and Emotions
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written on September 03, 2009
by Rachel Torchia
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Customer Retention
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Do you or don't you? Should you or shouldn't you? Go - Stay? What if? What is the right decision for you?
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- Customer Service as Customer Experience
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written on September 02, 2009
by Brian Sooy
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Branding
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My story begins with the purchase of a fountain pen, and ends with a lesson in how a brand (especially a luxury brand) achieves brand alignment.
Huh? What I mean is that customer service is part of your brand, because it's part of the customer experience. When you make a claim about your brand, you need to back it up, especially when the customer isn't happy.
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- Brand Positioning in a Big World
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written on September 02, 2009
by Rachel Downey
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Branding
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- Transparency and Trust
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written on September 02, 2009
by Roxanne Kaufman
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Professional Advancement
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"The problem with communication... is the illusion that it has been accomplished." George Bernard Shaw. In a recent Harvard Business Review article ("A Culture of Candor," June 2009), James O'Toole and Warren Bennis tell us we need a better way to evaluate our business leaders. They tell us it's no longer prudent to judge American corporate leaders' performance solely on the extent to which they create wealth for investors.
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- Lifes Ups and Downs Controlled by Emotions
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written on September 01, 2009
by Rachel Torchia
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Customer Retention
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Are you ever "out of control"? Do you snap at those around you for little or no reason?
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- Big NoNo Twitter and The Hard Sell
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written on August 31, 2009
by Karen Malone Wright
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Social Media
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It takes a while to really understand the intricacies of Twitter. That’s particularly true for business people applying traditional marketing techniques to a Web 2.0 environment
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