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Harness the Power of the Pen or Keyboard
written on March 20, 2013 by Phil Stella
Networking Strategies

Whether you’re marketing your products or services or those of your employer, harness the ‘Power of the Pen’ as another simple, quick and no-cost self-marketing strategy.

 

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NEOSA Interview with BlueBridge Networks: Building Trust in the Market
written on March 14, 2013 by Brad Nellis
NEOSA- The COSE Technology Network

BlueBridge Networks is a premier IT services company offering data center services, disaster recovery expertise, managed services and more. NEOSA recently spent time with Managing Director, Kevin Goodman, to talk about building and leveraging trust in the market place to grow a tech business.

 

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Does Your Portfolio Returns Measure Up?
written on February 25, 2013 by Frank Fantozzi
Investment Management

Most people prefer good news over bad, which may explain why you’re more likely to check the value of your investment portfolio when the stock market is on an upswing, rather than during a downturn. But in some cases, you may be disappointed if you find that your portfolio’s value isn’t keeping pace with stock market gains.

 

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All in the Family: Four Generations Working Together in the Workplace
written on February 18, 2013 by Tameka Taylor
Diversity Awareness and Education

For the first time in history we’ve got four generations working together in the workplace.  This has helped to contribute to this one of the hottest current topics in diversity within the workplace.

 

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Refocusing on Leadership to Re-engage Your Team
written on February 11, 2013 by Joe Mayer
Personal Evolution

The news about missteps from highly regarded leaders like General Petraeus, the former CIA Director, raises concern about leadership in the aftermath of the 2008/2009 recession. Just prior to the crash we saw leaders emerging and connecting with their associates, giving frequent feedback and were –in most cases- delegating tasks together with the authority needed to perform them without the need for micromanagement. 

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Growing with Inbound and Content Marketing with Syncshow Interactive
written on February 08, 2013 by Brad Nellis
NEOSA- The COSE Technology Network

NEOSA member, Syncshow Interactive, shares insight into how companies grow through tech-driven marketing efforts.  Chris Peer, Founder/ CEO offers an education on how to select a vendor, how to establish an effective, metrics-driven program and most importantly:  how to avoid failing.

 

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Tech Growth CEO Perspectives
written on February 07, 2013 by Brad Nellis
NEOSA- The COSE Technology Network

Here's the Q&A session from the recent NEOSA Forum, Tech Growth:  CEO Perspectives. more...

Tech Growth: CEO Perspectives
written on February 07, 2013 by Brad Nellis
NEOSA- The COSE Technology Network

All businesses go through various stages, such as start-up – growth – maturity. Tech companies are no different, albeit with a few nuances. But growing a tech company is nonetheless challenging: adding and integrating talent, staying on top of rapidly changing trends, finding funding and more. How have your peers, running successful, growing tech companies done it? What are some secrets to successfully growing a tech company in the CLE?
Sharing their insights are:

• Ron Crowl, CEO - FeneTech. FeneTech, offers an ERP solution specifically targeted to the glass making industry. Winner of NEOSA’s Best Emerging Company award in 2011, the company expanded internationally several years ago and has dramatically grown sales in the past several years.

• Mark Woodka, CEO – OnShift. OnShift offers scheduling and staff management software for the healthcare industry. Winner of Best Emerging Company in 2010, and Best Software Product Finalist in 2012, the company has steadily grown sales and attracted significant capital investment.

 

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There is No Such Thing as a Small Job
written on February 06, 2013 by Mario Chavez
Public Relations

Running a small business doesn’t necessarily mean acting small or doing insignificant things. The word small sometimes gets an undeserved bad rap. Even though the term small business is well known and used, associations with size and relevance are culturally strong.

 

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Linked In with Style and Class
written on January 29, 2013 by Phil Stella
Networking Strategies

How often does this happen to you? The day after you attend a COSE or another networking event, you get a few generic email requests to Linked In with people you chatted with for two minutes.

 

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Tech Selling in the New Paradigm
written on January 28, 2013 by Brad Nellis
NEOSA- The COSE Technology Network

“New paradigm” can sometimes be an overused business phrase, describing industry changes, whether fundamental or not. But we really are deep in a new paradigm for tech sales. With so much information available to buyers now, it’s common for decisions to be made, or nearly made, without engaging a vendor in a conversation until late in the process. In a market where your customer:

• often knows about your product before you even make a sales call . . .
• or the decision maker is protected behind secretaries and layers of management . . .
• Where you are struggling to stand out and get noticed . . .

This session will give you insights into marketing methods and selling skills that will grow your revenues. Come and discover how to drive your sales results with new ideas and methods as we look at the secrets of Harley Davidson, Disney, The Blue Man Group and Burt’s Bees. Discover how to get all of the stakeholders who are involved in the purchasing decision for the customer ON BOARD for you and your offering. You will learn why the traditional sales and marketing that got you success in the past WILL NOT WORK ANYMORE.

 

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Harness the Power of the Pro Bono
written on January 07, 2013 by Phil Stella
Networking Strategies

Whether you’re marketing the products or services of your employer or your own business or just simply enhancing your image and value to the people you work for and with, the Power of the Pro Bono can be a simple, quick and no-cost self-marketing strategy.

 

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2013 Selling to the CIO Part 2
written on December 19, 2012 by Brad Nellis
NEOSA- The COSE Technology Network

Selling to C-level executives requires diverse and unique skill sets. Gaining attention, identifying strategic value, positioning your company as a partner and other issues are all key factors. But how does your company break through to the C-suite? Once you’re there, how do you ensure your company remains there? And how do you avoid the pitfalls of selling to the C-level?

These questions and others were answered by our panel of CIOs and senior executives at NEOSA's Selling to the CIO, one of our most popular seminars.

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2013 Selling to the CIO Part 1
written on December 19, 2012 by Brad Nellis
NEOSA- The COSE Technology Network

Selling to C-level executives requires diverse and unique skill sets. Gaining attention, identifying strategic value, positioning your company as a partner and other issues are all key factors. But how does your company break through to the C-suite? Once you’re there, how do you ensure your company remains there? And how do you avoid the pitfalls of selling to the C-level?

These questions and others were answered by our panel of CIOs and senior executives at NEOSA's Selling to the CIO, one of our most popular seminars.

 

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Next Moves After the Elevator Speech
written on December 18, 2012 by Phil Stella
Networking Strategies

After delivering your effective Elevator Speech, you have several options to continue the conversation, enhance a potentially beneficial new business relationship and learn more about the other person.

 

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2013 Federal Standard Mileage Rates
written on December 04, 2012 by William Riccio
Tracking Business Finances

Internal Revenue Service notice 2012-72 contains the federal standard mileage rates for 2013.

 

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Embrace Permission Marketing
written on December 03, 2012 by Phil Stella
Winning Sales Presentations

Ever meet someone who turned you off quickly with a negative first impression?  Or, who really annoyed you with ineffective follow up?

 

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Commodities can help protect against corrosive effects of inflation
written on November 01, 2012 by Frank Fantozzi
Investment Management

It’s difficult to avoid the damaging effects of inflation on the purchasing power of retirement savings. That’s why some investors allocate a portion of their retirement savings to assets such as commodities, which have the potential to provide attractive “real returns.” Our goal is to help define both “commodities” and “real returns,” showing how to gain exposure to commodities, and describe the factors that drive commodity prices.

 

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Ohio Minimum Wage Rate Increase for 2013
written on November 01, 2012 by William Riccio
Tracking Business Finances

On January 1, 2013 the Ohio minimum wage rate will be increasing.

 

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5 Ways to Control your Message
written on November 01, 2012 by Katherine Bulava
Public Relations

Just because you are doing amazing work does not necessarily mean that anyone knows about it or even really understands what you do.  It’s your responsibility to tell the world about your organization, especially if we want them to get the right impression of who you are and what you do.

 

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The Promise of Speed in Service Part 2
written on October 25, 2012 by Mario Chavez
Customer Service

Imagine yourself in the driver’s seat of a Bugatti Veyron, the world’s fastest automobile. The rush, the adrenaline pumping into your temples, the tunnel vision and the blurry sides of the road as you travel at 267 mph. Imagine running your business the way you’d run in this beautifully designed car. Is speed desirable in both scenarios? Maybe not.

 

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2012 CIO Symposium Hal Becker Leadership Lessons
written on October 24, 2012 by Brad Nellis
NEOSA- The COSE Technology Network

Hal Becker presents Leadership Lessons: From Lincoln to Picard

Management is about doing and leadership is about being. But what exactly does it mean to be a “good” or “successful” leader? And what lessons can be learned from Abraham Lincoln and Captain Jean-Luc Picard? Yes, that Captain Picard.

Author and national speaker, Hal Becker will share an energetic, entertaining and enlightening presentation, designed to challenge your thinking about leadership and offer valuable insights into what makes an exceptional leader.

 

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2012 CIO Symposium AJ Hyland Tech Talk
written on October 24, 2012 by Brad Nellis
NEOSA- The COSE Technology Network

AJ Hyland, CEO – Hyland Software, presents Entrepreneurial Lessons for Tech Teams

Founded in 1991, Hyland Software is one of the 200 largest software firms in the U.S. with more than 10,000 customers and over 1200 employees world-wide. A.J. Hyland, President and Chief Executive Officer, joined the company in 1993 and has held a variety of positions. In 1997, A.J. was promoted to President and in 2001 he was promoted to CEO.

AJ shares details on the key entrepreneurial traits that Hyland demonstrates and offers insight into how tech teams can leverage entrepreneurial traits to greater success within a corporate environment.

 

 

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Sales Pitches Best Practices
written on October 24, 2012 by Phil Stella
Winning Sales Presentations

To create winning sales pitches – create concise and focused customer-centric messages, answer their questions, support them with effective slides and handouts and deliver them. with physical and vocal power and confidence.

 

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2012 CIO Symposium Jim Tressel Tech Talk
written on October 24, 2012 by Brad Nellis
NEOSA- The COSE Technology Network

Jim Tressel, VP for Strategic Engagement – The University of Akron presents Leading and Motivating for Exceptional Performance

Information technology teams are clearly comprised of disparate individuals with unique personalities, skills and goals. And leading those teams to accomplishments, successes and meaningful impact to the corporation are critical issues for Chief Information Officers. Not unlike a college football team and its head coach. Best known for leading the Ohio State Buckeyes to multiple championship seasons, Jim Tressel joined the University of Akron in 2012 as VP of Strategic Engagement.

Tressel will will share insight into leading teams to achieve incredible accomplishments and how lessons learned from those days can help CIOs lead their teams ever higher.

 

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