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Professional Services Firms- Rebrand Now
written on March 31, 2011 by Rachel Downey
Branding

In the new economy, it is a new game and those coming out ahead aren’t the same ones who started in the front. Now is your chance to change the rules of the game and make your firm the one that stands out.

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Does a TABLET have a place in your business?
written on March 31, 2011 by Ryan Shorts
Business Technology

The idea of tablet devices has been well received and is gaining momentum every day, but how are businesses actually utilizing them?  When these devices were first released they were termed as a “toy” for executives with no real practical use in general business settings.  Are you wondering if that is still the case?

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Things to Consider When Hiring a Marketing Agency
written on March 31, 2011 by Jason Therrien
Marketing Plans

Wearing many hats in an organization is very common. If you ask around, you’ll find that it’s rare for one person to have only one responsibility every day.

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Planning for Business Succession Doesn't Have to Mean Retirement
written on March 25, 2011 by Chris Cooper
Succession Planning

I talk to many business owners who quite literally refuse to properly plan for ownership succession because they are 1) not ready to “retire”, 2) aren’t prepared for all the looming free time, or 3) fear what will happen to them without the sense of purpose that being a business owner gives them.

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The CEO's Practical Overview of Cloud Computing - Part III
written on March 25, 2011 by Laura Pettit Rusick
Innovation in Technology

As we have discussed in our recent newsletters, there is a continuum of “cloud computing” services available. We recently reviewed software as a service and virtualized servers. This month, we discuss point solutions or outside services.

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Taking the Pain out of Sales Pitches
written on March 25, 2011 by Phil Stella
Networking Strategies


How many of you experience pain when you pitch business face-to-face, over the phone, in writing or in presentations? How many of you cause some pain for your prospects or customers as a result of those pitches? Looks like lots of hands going up for both questions. Good.

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Six Ways to Develop Your Executive Presence
written on March 22, 2011 by Roxanne Kaufman
Personal Evolution

Often referred to as “bearing,” presence incorporates a range of verbal and nonverbal patterns (one’s appearance, posture, vocal quality, subtle movements)—a whole collection of signals that others process into an evaluative impression of a person.

So what?  What’s ‘Presence’ got to do with anything?

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Card Check is Still Alive
written on March 22, 2011 by Kenyon Mau
Creating a Positive Culture

A reader to a recent COSE Update asked what has been the latest on EFCA (Employee Free Choice Act). As recently as December 2010, I wrote an article on EFCA indicating the bill was not totally dead and that it could still be resurrected. 

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Charity Giving as a Part of Your PR Strategy
written on March 21, 2011 by Katherine Bulava
Public Relations

There are many reasons to give to a charity, including some of the more obvious like feeling good about yourself and a getting a tax write-off.  A great, yet oftentimes overlooked, reason is to define and affirm what you as a business stand for to your current and potential customers and, maybe, get some publicity out of it as well.

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Vulnerability - The Path to Relationships
written on March 21, 2011 by Jeff Nischwitz
Relationship Selling Strategies

We all know that relationships are the key to our success and that trust is the relationship foundation.  Enter the reality - we trust those that seek to be in control less and we trust those that are most open more. Interesting; by seeking to be in control we are making ourselves less trustworthy.  This article sheds light on the reality that being open and vulnerable is the quickest path to trust and the resulting deep and connected relationships.

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How to Effectively Advertise on Youtube
written on March 15, 2011 by David Goebel
Social Media

If you currently use Google Adwords you can easily advertise on Youtube, the number 2 search engine in the US.  This can be done by adding youtube.com in the placement ads for text and image ads.

 

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Fight or Flight... Should I Stay in the Market or Run and Hide?
written on March 15, 2011 by Frank Fantozzi
Investment Management

As history attests, the reason man still exists today is due to our great survival skills. There is a part of our brain that tells us when to fight and when to run.

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Leverage Social Media to Increase Brand Awareness and Brand Image
written on March 14, 2011 by Administrator One
Member Education Series

Building a positive brand is key to your business success. Branding your business through social media is more than just posting updates when they are trying to sell a product or service. This session will teach you how social media can serve as a resource that business owners can use to build brand recognition. Learn the differences between the various social media sites and how to use each site to leverage your brand and increase sales. Get ideas on how to construct effective copy and how to keep your content current without spending large periods of time updating your profiles.

Speaker: Jackie Baker, SiteLogic

 

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Tips for Making Effective Collection Calls
written on March 04, 2011 by John Doucette
Receivables Management

 

In most small businesses the person who is responsible for making collection calls is not a full-time professional collector but is someone with significant other responsibilities – a bookkeeper, salesperson or even the business owner. Here are some tips for making effective collection calls while maintaining good customer relationships.

 

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Keep Emotions in Check When Making Investment Decisions
written on March 04, 2011 by Frank Fantozzi
Investment Management

 

The recession and the continuing sluggish economy have pushed investors’ emotions to the extreme. Deciding what to do with your investments during tough times can be difficult, and emotions sometimes get in the way of making sound choices.

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50 Things to Consider When Planning to Sell Your Business
written on March 04, 2011 by Kipp Krukowski
Buying and Selling a Business

Maximizing value and minimizing risk is the goal for every business owner when preparing their business for sale. 50 Things to Consider When Planning to Sell Your Business is a list to help achieve this goal.

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Home Business Marketing on a tight Budget
written on March 04, 2011 by Administrator One
Member Education Series

Home Business Marketing on a Tight Budget Facilitated by Dan Cricks of Results Marketing

When the marketing budget is limited, it’s vital to make every dollar count. In this informative roundtable, discover how to laser in on your ideal prospect and make yourself immune to competition.

 

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C.I. Closing Intelligence - algorithms to Move Your Sales Pipeline Along
written on March 03, 2011 by Steve Krisfalusy
Relationship Selling Strategies

 

C.I., like A.I. (Artificial Intelligence), is not just created after one lesson. C.I. requires experiencing multiple lessons following certain algorithms (methods). That process allows the Intelligence to evolve to a higher level of being to self create solutions independently & opportunistically based on overall accrued comprehension.

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You Talkin' to ME?
written on March 03, 2011 by Nikki Evans
Marketing 101

If you’re writing for signs, websites or email, and you want people to do what you want them to, you should address their concerns first.  Maybe later, you can talk about yours.

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Five Steps To Sales Success
written on March 01, 2011 by Diane Helbig
Relationship Selling Strategies

 

So many people are starting businesses these days. In addition, there are many small business owners who have been confronted with the necessity to sell for the first time.

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Are You a DoItYourself Marketer- Get Online
written on March 01, 2011 by Karen Malone Wright
E-Marketing Tips and Trends

 

Every form of traditional media exists in new versions online. Most are free of charge to use, but require investments of time.

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Eleven Key Questions for a Business Broker to ask a Seller
written on March 01, 2011 by Kipp Krukowski
Buying and Selling a Business

 

Understanding the entire situation from the business owner’s perspective is important for a business broker to successfully sell a company.

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Invoicing and the Collections Process
written on March 01, 2011 by John Doucette
Receivables Management

 

The first step of the accounts receivable management process is invoicing.  It’s hard to collect an invoice that the customer does not have or which is inaccurate or incomplete so here are a few simple suggestions to make your billing process more effective.

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Ohio Supreme Court Case Could Expand Employee Workers' Compensation Retaliation Termination Lawsuits
written on March 01, 2011 by
Termination of Employees

 

A case currently pending before the Ohio Supreme Court could expand the rights of employees to sue their employers for workers’ compensation retaliation.

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Why Strategic Plans Fail
written on February 25, 2011 by Eric Kurjan
Strategic Planning and Execution

 

If you are expecting your strategic plan to magically come to life without focus, measurement and defined responsibility, then you are just one more statistic of failed execution.

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