Rachel Downey

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Marketing Lingo Explained, A Mini Glossary
written on June 09, 2011
Professional Services Firms- Rebrand Now
written on March 31, 2011
Interpretive Storytelling
written on January 18, 2011
The Brand Experience
written on January 11, 2011
You Get What You Pay For The ROI of a Real Brand Process
written on September 14, 2009
Company Culture and Its Influence on Your Brand
written on September 08, 2009
Brand Positioning in a Big World
written on September 02, 2009
Where Do I Work Orientation for the New Guy
written on August 31, 2009
The Verbs of Place Branding Placemaking and Wayfinding
written on March 11, 2009
Building Your Brand House A Primer
written on January 16, 2009

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As principal and founder of Studio Graphique, a brand development consultancy and environmental graphic design firm (egd), Rachel Downey and her team of consultants help companies and destinations maximize the experiential benefits of brand.  With the belief that a solid brand is the foundation for effective communicaitons, Studio Graphique guides their clients through a process of discovery, planning and construction to build their visual identity and message platform.  Rachel's project involvement includes research and ideation for the direction of branding projects, based on authentic personality and real business objectives. 

On the other side, Rachel's understanding of human behavior and decision-making contribute to the development of effective wayfinding systems.  Studio Graphique has the most depth of experience of any wayfinding firm in Northeast Ohio.

Studio Graphique's specialization is in the built environment and has worked on brand development projects with Osborn Engineers, OSports, Krill, Tec Inc and The Coral Company.  Recent and current environmental graphics projects include the new sign program in University Circle, Tri-C, Heinen's stores, Shaker Square, Steelyard Commons and the Lucas County Arena.  They also work with many outstanding clients outside of that niche including BrownFlynn, National City and more recently, Entrepreneurs for Sustainability (E4S).

Rachel currently serves on the board of Near West Theatre and is active with many associations including Entrepreneur's Association, Society for Marketing Professional Services (SMPS) and Society for Environmental Graphic Design (SEGD). 

Rachel resides in South Euclid with her husband Jason, an architect at Bialosky and Partners and her son, Simon.

Quick Facts

Studio Graphique was founded in 1997 and is located in Shaker Square.  The firm employs 7 talented team members.  

Recent Recognition

Crain's Cleveland Business Forty Under 40, 2008 Finalist, Rock Roll Hall of Fame's Riot Girl Award, 2008 Keys to Success by the Ohio Department of Development, 2008 COSE Arts Business & Innovation Award, 2008 NAWBO Top 10 Women Business Owners of Northeast Ohio, 2007 COSE Ten Under 10 Award