Matt Minarik
Matt Minarik has a Bachelor of Science degree in biochemistry from The Ohio State University, and resides in Cleveland, Ohio. Matt was IBM's #1 Lead Generator for IBM's Software Group for 2001 and 2002. He has 20 years experience in producing very high response direct marketing campaigns. As a national speaker and presenter on direct marketing Matt has published the booklet, "10 Steps To Success Direct Marketing," which has been circulated in the US as well as four other continents.
Matt uses his scientific training and creative talents to create test programs that ensure the highest response and the lowest cost per acquisition. By creating a matrix system and testing the response rates of copy, offers, postage, envelope size, type font, e-mail, telemarketing, etc., Matt has a vast knowledge, and the experience, to begin a program far ahead of any other direct mail program. He has given seminars in dozens of cities since 2003 across the US and Canada, and was the top marketing presenter at IBM's Lotus World Conference.